Recent Awards & Accolades
AMERICAN ADVERTISING FEDERATION - GOLD ADDY FOR BID SERIOUS WEBSITE
From a group of over 700 entries, Softway Solutions won gold at the 2014 American Advertising Awards of Houston. The award was won in the category of Digital Advertising – Websites. The website was designed for Softway Solutions’ retainer client Bid Serious.
Bid Serious initially came to Softway Solutions with a dream: to have the world’s best penny auction site. Softway Solutions has nurtured that dream through numerous phases: branding, design, animation, development, all the way through to deployment. Both the website (www.bidserious.com) and the home page video were nominated for awards by the American Advertising Federation of Houston. Softway took home a Gold award for the website, and received a Citation of Excellence for the Bid Serious video.
TEXAS HEART INSTITUTE MOBILE APPLICATION - WEB HEALTH AWARDS
Out of a pool of more than 600 mobile application entries, Softway Solutions was awarded the Bronze Web Health Award for the work done on the Auscultation Primer medical mobile application. The app was developed for the Texas Heart Institute in collaboration with Dr. James Wilson and Coordinator Arnulfo Martinez of the Heart Sounds Laboratory. Developed primarily for health professionals (doctors, nurses and surgeons), this portable tool is also useful for medical students and all types of clinicians who want to improve their skills of auscultation.
‘YETI CARS’ LOGO DESIGN - AMERICAN DESIGN AWARDS
An internationally-recognized independent awards program, the American Design Awards (ADA) recognizes designers from around the world who produce innovative and creative design pieces. Softway Solutions is honored to have received second place for the category of logo design.
The logo created was for the start-up venture YetiCars, an online database search engine for used-cars.
Softway designers approach logo design as one of the cornerstones to brand identity. Logos should capture the overall essence of the business; they need to be unique, flexible and timeless. The YetiCars logo is one of many expertly designed logos Softway Solutions has created for companies in various types of industries. The creative marketing team stresses to understand the goals and image each client wants to achieve, then strives to deliver a meticulously crafted logo that exceeds their expectations.
CLS - AMA CRYSTAL AWARDS FINALIST
The Crystal Awards is AMA Houston’s premier event, honoring Houston’s best marketing and digital work. Softway Solutions had the privilege of participating as one of the selected four finalists under the category of Animation’.
Softway’s Multimedia department teamed up with CLS Industrial Purification to create a client-facing informational video on the firm’s services. Come to find out, communicating chloride and sulfur services actually makes for pretty dry content. As a result, our multimedia artist and animators strategized a creative approach to delivering the message, turning simple chemicals into three-dimensional characters.
After our first year of nomination into the AMA Crystal Awards, Softway is excited to return this year with our newest animation production, Burnie and Earl. In addition, we look forward to competing in as many categories as possible - from Website, Branding, to Internet Marketing.
“FASTEST GROWING” - HOUSTON BUSINESS JOURNAL
Softway Solutions was recently ranked fortieth with Houston Business Journals “Houston Fastest Growing Companies”. An accolade recognizing our $1.6 million in revenue for 2011. Since then Softway has expanded even further, with monthly new hires in our Houston based headquarters and we are projected to outpaced last year’s gross profit margin.
On a similar note, Softway had the privilege of developing the technological infrastructure for Potentia Energy - a primarily web-based retail electricity provider. We were able to setup their online enrollment processes, their back-end management systems, and provide website user-interface design. Working with them has proven to be a rewarding experience and a testament to the rewards to be had when the minority business community works together; as we were very pleased to hear that Potentia Energy was awarded ‘Houston’s Fastest Growing Business of 2012’ by the Houston Business Journal..
EMERGING TEN (E-10) AWARDS - HMSDC
Every year, Houston Minority Supplier Development Council selects ten minority-owned businesses which they feel have exemplified:
Significant contributions to their industry and community.
Raised awareness of the expanding role of minority businesses
Communicate successful business strategies that will encourage others
Softway is proud to have been selected as one of the recipients for the 2012 E-10 Awards. To receive this award, which considers our firm’s overall contribution, rather than just one department or financial metrics, is truly the highest form of recognition we could wish for. We intended for this accolade to launch us into 2013, where we are looking to even get more involved with the minority business community and, even, launch a Houston-based community outreach program.