Web development: What should websites cater to in 2017? Web

Websites have become a critical component of a successful business. While they may have been optional only a few years ago, in 2017, having a website is a necessary component of growing your business and your customer base. There are a lot of important considerations when your company is engaging in web development and design.

Because there are many considerations, including your budget and launch schedule, it makes a lot of sense to outsource web development to a company that professionally designs websites and knows what is needed for a site to stand out in 2017.

 Integrate SEO & marketing


SEO and search engine marketing should be considered early in the design phase. Key phrases for search engines, particularly local searches, should be incorporated in appropriate places throughout your site. The more optimized your site is, the better your placement on search result pages. That will result in overall improved traffic.

Web development with a focus on user experience

user experience


All the SEO investment in the world won’t help if your website is garish, hard to navigate, or full of ads. Make sure you are considering user experience at every step in the design and programming process. Doing so will decrease your bounce rate and improve your search engine rank over time.



Mobile compatibility is no longer optional


More internet users are connecting via mobile devices. This means that having a website that intuitively scales for mobile accessibility is not an option anymore; it’s a necessity. To reach customers, you need to ensure your site is attractive and functional when viewed on mobile devices.

Invest in regular content that is valuable to your customers


Many searchers these days prefer video results for their queries. It is in your business’ best interests to invest in original content, including blog posts and online video, to reach more customers. Videos should be carefully tagged, shared on sites like YouTube, and linked on your social media pages. Written content should have keywords integrated into the text and should also be shared on your social media pages.

Don’t forget about social media connectivity 


Many people bookend their days with social media. It’s important for your website to have visible widgets on its pages that draw your visitors to your presence on various social media platforms. It’s also important to be active on social media sites, regularly engaging with other users and sharing links to your website.

 Softway can create a modern, functional site for your business


When you’re investing in a new website or an upgrade for your existing site, you want to work with a web development firm that has a proven record of success. Softway’s creative team has years of experience in web design development as well as cutting-edge knowledge and technology available. Your best return on investment for your website will come from partnering with the best web development company. Softway understands web development and design and can offer your business a website that is cost-effective, user-friendly, and on brand for your company.


An agency for what's possible.

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