Tag: seo

Transitioning to a Mobile-Friendly Web Experience Web

Softway’s opinion is that all mobile website transition options are valid and should be considered on a case-by-case basis. With the impending Google mobile algorithm rolling out on April 21, 2015, it’s important to have a plan and consider that you may need a phased approach to meet the short-term and long-term goals. There are 3 key options to consider with mobile website transitions from...

Read More

Google’s Mobile Mania; Mobile-Friendly Requirements for All Web

On April 21, 2015, Google will release an algorithm penalizing non mobile-friendly sites. It could tMACO1290_Bloggraphics-03ake up to one week for this algorithm to completely roll-out. For those of you who are mobile-friendly, there could be positive influence on your search engine rankings. Catering to a mobile and tablet audience has been a trend for years. Until recently, all concerned parties have taken their time...

Read More

Google Partners Connect Softway

Several of Softway Solutions’ clients arrived at our office last week where we simulcast Google Partners Connect, an hour with a panel of marketing and advertising experts from Google. They gave advice to questions via YouTube, offered tools and explained various techniques, not only for growing a business online but also for choosing the right partners to do so. Today’s advertising isn’t as simple as...

Read More

Merichem Makes Product Search Softway

  Softway recently helped launch a new website for Merichem, a Houston-based company serving the oil and gas industries with focused technology, chemical and service solutions. Merichem pioneered the recovery of cresylic acids or phenolic products from refinery caustics. Basically, they’re a tree-huggers dream when it comes to capturing and reusing the byproducts of oil & gas refining. However, their website was not easy to navigate,...

Read More

Softway’s Google Engage Connect Event a Success! Softway

We blogged a couple of days ago about our luck to be chosen as one of the few “Google Engage” agencies to host a special event sponsored by Google, and boy was it awesome 🙂 Our Special VIP guests began to arrive at 11:30am for a quick tour of Softway’s offices. After that, they were taken to the 18th floor of our building to one...

Read More

Why Your Brand Needs to be on Tumblr Marketing

There are many social networks like Facebook and Twitter which promise a wide reach as an ever growing number of people use these social media channels on a daily basis. However, these websites offer some limitations. While Twitter limits the content posted on the site, Facebook does not allow companies to engage with customers on a deeper level. Tumblr is one such microblogging site which...

Read More

Page 1 of 3123