Tag: SEM

SEM or SEO: Which Method is Right for You? Marketing

In earlier posts, I have talked much about Search Engine Optimization (SEO); but what about Search Engine Marketing? Search Engine Marketing (SEM) is a paid form of online marketing and complementary to SEO. SEM incorporatesĀ paid placement, contextual advertising, and paid inclusion. This is all done through the use of Pay Per Click and Pay Per Call Ads. SEM ads appear under the Sponsored Ads section...

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Internet Marketing Strategy:  SEO, PPC, Blogging, Social Media Marketing

Now that you have read our previous post about strategizing your Search Engine Optimization (SEO), SEO Tools, and Keyword Optimization, is there anything else? YES, a good Internet Marketing Strategy will also help your website’s rankings. Listed below are a few common online strategies that any business should be utilizing. Internet Marketing Strategy #1: Search Engine Marketing Per Wikipedia that Search engine marketing, (SEM) is...

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