Marketing
What is a brand? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” So why is brand identity development so important? Developing a brand identity for a business or individual has four advantages. Brand Differentiation The primary purpose of a brand is to differentiate your business from...
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Marketing
Many business owners have a misinterpretation of creating a brand. Some business owners think brand development is about creating a logo and that is it. Well, that is WRONG! Developing a brand involves many steps, from preparing to maintaining the brand. In this post, we will review 5 essential steps to develop a valuable brand. Step 1: Conduct Research Conducting research involves learning about the...
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Marketing
Branding has different meanings to different kinds of people. For example, visual experts look at branding in a more visual form, such as logo design; while strategic experts look at branding in a more analytically way, such as the personality of the brand. Visual experts will have a thorough understanding of what the brand logo stands for, such as color, design or shape elected for the logo....
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