Mobile
Mobile commerce has been growing quickly every year as technology becomes more powerful and convenient. Businesses today need to take advantage of this increasingly large segment of consumers who are browsing and buying products through mobile devices like tablets and phones. You should understand why m-commerce is critical for the success of your business. Make Purchasing As Easy As Possible The top reason m-commerce is...
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Web
Brian Gavin Diamonds, the five-generation diamond and jewelry business, experienced sustainable growth following a new and enhanced ecommerce direction launched in 2009. Keeping an eye on Google Analytics, BGD monitored the mobile and tablet traffic alongside their bounce rate. Although industry research validated mobile shopping and online activity via mobile devices was growing, they didn’t see a spike in site traffic from mobile. Strategy BGD...
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Marketing
Long are the days when Black Friday sales were on Friday. We would enjoy a pleasant Thanksgiving meal with our families and either stay up all night or rest up for the hectic shopping trip that’s been anticipated for all year. What happened to those days? Throughout the years Black Friday has become Black Thursday and now November is the new Black Friday. It’s not...
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Marketing
You might be thinking about the various models to formulate a digital marketing strategy, which may be difficult, if you don’t know where to start. But the good news is there are various resources available for you to start with. What’s the next step as a digital marketer? Is there a solid model that we can bank upon? Yes, there are various quick tips on...
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Web
Howdy folks! The shopping spree begins when the wallet is full. As a customer it’s the perfect scenario to be in. But at the other end of the table, the retailers are in a race to win wallets and the mind share of customers. The retail industry has catapulted to new highs of technology giving traditional retailers the jitters. E-tailers, the pure play eCommerce companies,...
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Web
You have hired a company to build your website and it is ready to go live. STOP! Have you checked their work to make sure they did everything right? Have you tested the functionality of the website to make sure everything works as expected. Many people neglect this process, only to realize later on that the website development company made mistakes, and the website development company cannot...
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