Tag: branding

Online reputation: Why image maintenance is critical to your business Marketing

The significance of online reputation can be traced back to the past where customers would rely on word-of-mouth referrals from their families and friends to make decisions about the services or products they would purchase. Those referrals are called social proof. Basically, hearing from someone else about your products or services can make a customer more (or less) likely to buy them for themselves. These...

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Branding, a pursuit of friendship Marketing

What makes your friend a friend to you? A bond is created between people when there is an exchange of values and emotions through time. Finding those common interests and empathizing plays an important role in breaking the ice and getting acquainted with each other in a contributing society, as I would like to call it. A society where all members contribute to the good...

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The Basics of Brand Elements Marketing

Drawing inspiration from one of the Porter’s Generic strategy of differentiation, branding is the first step towards creating differentiation. If commodities like petroleum and gases can be differentiated under Shell, British Petroleum (BP) and Hess petroleum, there is no limitation to branding and its reach. But how exactly do you create a brand, so unique, to stand out? Creating complementary benefits with an optimal mix...

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Are Your Social Media Marketing Efforts Fruitful? Marketing

Social media marketing is how you can make your business stand out in the market and build your list of loyal customers. Building your brand can result in customer retention, thereby attracting new customers through word of mouth. We have a great number of tools to analyze your social media presence. These tools provide you with accurate and quantitative data. Once data is in hand,...

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Jingle Bells Chime in Jingle Bell Vines Marketing

What better way than to bring in the holidays with your favorite form of quality entertainment, Vines! It doesn’t take more than 10 seconds of your day and you can watch it on the go. These vines captures motion, sound, and your attention for the brands that you love the most. Brian Gavin Diamonds Parabox creative outdid themselves with the gift of a lifetime. (Well, a...

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Putting the Emotion in Emotional Branding Marketing

A strong emotional connection between your target audience and your brand can boost your sales and increase customer loyalty. People are interested in buying emotional experiences – brands that can create an emotional bond. For example, you love those cookies you used to eat with your beloved grandma when you were a kid. Well, those cookies are now pricey. Are you still going to buy...

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