Online reputation: Why image maintenance is critical to your business Marketing

The significance of online reputation can be traced back to the past where customers would rely on word-of-mouth referrals from their families and friends to make decisions about the services or products they would purchase. Those referrals are called social proof. Basically, hearing from someone else about your products or services can make a customer more (or less) likely to buy them for themselves.

These days, most consumers are using the internet and online reviews to determine the value of your offerings. That is why online reputation repair and social media reputation management are critical to your company’s continued success and growth.

Online reviews matter to consumers


You may think of online reviews as a place where angry people vent. In some cases, that may be true, but ignoring them isn’t helping your brand reputation. Especially if there are existing complaints, rants, or negative reviews about your company or its products online, you will need a reputation management strategy to address these issues and create a more positive online perception of your company and its offerings.

How to determine what your online reputation really is


If the only people on your social media pages are satisfied, loyal customers, you may be tempted to believe that your online reputation is solid. That may not be the case. You should perform a website reputation check. Basically, search your company’s name and product names and look over every online review board where they are being discussed. No complaint or issue should go ignored for long.

 Establish a proactive policy regarding online services


Your reputation management team (which can and often should be outsourced to experienced professionals) should establish a presence on any platform where your company is discussed. From there, they can respond to reviews and complaints. Older ones should be handled as soon as you begin working on your online reputation. Offering discounts or exchanges, even if the original poster never responds, can help future readers trust your company. They will see that you value customer opinions and are trying to make things right.

New reviews should be monitored daily and responded to as quickly as possible. That includes complaints on social media platforms. At the same time, your company should encourage satisfied customers to leave reviews and ratings for your business online. The best way to counter negative online reviews is with honest, positive reviews from your current customers and clients.

Softway can help your brand build a positive online reputation


Softway stands out from other online reputation management companies because we offer truly comprehensive services. From social media management to website design and development, Softway can help your company improve its online reputation. We understand what drives consumers and will do the necessary research to ensure your marketing and reputation management efforts are as cost-effective and successful as possible.

When it comes to something as critical to your business’ growth and success as online reputation and reviews, you want to partner with a company you can trust. Contact Softway, and see how our internet reputation management services can help your business today!


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