Author Archives: Softway



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Softway

An agency for what's possible.

Marketing agency: An investment into the future
in Marketing

Marketing agency: An investment into the future

Far too many people think that partnering with a marketing agency means only advertising to increase sales. However, the best digital marketing in Houston will also include other services. This could include online brand management, reputation management, market research, branding your company’s visual identity, and social media management. Thankfully, when it comes to digital marketing, Houston is home to Softway, a Houston digital agency with...

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28 Mar 2017
iOS app launch tips: Doing it smart and doing it right
in Mobile

iOS app launch tips: Doing it smart and doing it right

Roughly one billion people around the globe use smartphones, and that number is increasing daily. Your business wants to have adequate market penetration and reach as many consumers as possible when your company is going to launch an app. To do that, you need to ensure your app is accessible by those using both Android and Apple iOS systems. Your best chances at success come...

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22 Mar 2017
Simple ways to measure and improve customer experience (CX)
in Web, Mobile

Simple ways to measure and improve customer experience (CX)

One of the easiest ways to encourage traffic to your website or app is to focus on consumer experience during the design and update phases of your platform. Digital customer experience is defined as the quality of your customers’ experiences on your website or app. That can include ease of navigation and use, unique layout and memorable features, and reviewing your social media presence. The...

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19 Mar 2017
Android apps: When to choose Android over iOS
in Mobile

Android apps: When to choose Android over iOS

Companies that are investing in app creation may struggle with deciding whether to choose Android as their platform or iOS. In many cases, it may make more sense to build an Android app than an iOS app. It can be nerve-wracking, however, to build an Android app when you aren’t sure if that’s the right choice. However, given how common Android devices are, many times...

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16 Mar 2017
Online reputation: Why image maintenance is critical to your business
in Marketing

Online reputation: Why image maintenance is critical to your business

The significance of online reputation can be traced back to the past where customers would rely on word-of-mouth referrals from their families and friends to make decisions about the services or products they would purchase. Those referrals are called social proof. Basically, hearing from someone else about your products or services can make a customer more (or less) likely to buy them for themselves. These...

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13 Mar 2017
Web development: What should websites cater to in 2017?
in Web

Web development: What should websites cater to in 2017?

Websites have become a critical component of a successful business. While they may have been optional only a few years ago, in 2017, having a website is a necessary component of growing your business and your customer base. There are a lot of important considerations when your company is engaging in web development and design. Because there are many considerations, including your budget and launch...

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07 Mar 2017
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