Houston SEO & Internet Marketing Consultant Company
SEO Houston Marketing Solutions & Website Promotion Services
Softway Solutions a Houston based Internet marketing & web promotion company is your single source for all your Website Promotion Marketing Services. Our processes are methodical, thorough and powerful. You get higher visibility for your website, more traffic to your website and more business for you.
ON-PAGE INTERNET MARKETING SEO SERVICES
Search Engine Optimization (SEO) Houston
Keyword Analysis: To discover the exact words and phrases that prospect are using to find your products and services, Softway Solutions performs a Keyword Analysis.
Relevant keywords and the number of searches performed per month are compiled onto the Master Keyword List. We also analyze your competitor sites to find more keyword opportunities and to determine how successful they are. From this analysis, only most favorable keywords are used to develop your site's content.
Search Engine Optimization consulting (SEO) of Your Site Content: Our Houston based SEO marketing solutions company interviews your company and/or key staffers to develop search engine friendly content for your website. Search engine optimized (SEO) text consists of 250 – 300 words per page incorporating the appropriate placement, prominence and frequency of keywords. Each page is uniquely optimized for the content of the page.
Persuasive Content: It is one thing to get traffic to your site; it is another thing to convince visitors to contact you and become customers. This is an important aspect of content frequently missed by typical SEO marketing Houston services. Softway Solutions content developers write content to get your site top ranking on search engines and write compelling text to persuade visitors to phone or email you.
OFF-PAGE INTERNET MARKETING SERVICES
Link building and Search Engine Submissions
Link Building: Softway Solutions will work on getting external, 3rd party or partnered websites to link over to your website or sub pages with the proper anchor text (keyword) you want your web page or site to rank for. Our link building methods include, but are not limited to: article distribution, press release distribution, directory submissions, social bookmarks, comment box linking, and guest blog posts (all writing is included). While building one way links to your site we make sure that the links have a good mix of Relevancy (this should ideally take into account the content as well as the context of the linking page), Keywords in the linking text (hyperlinks), relevancy of the destination linked page on the site as well as the number of outbound links on the linking page (not more than 60)
Submit to Search Engines: Softway Solutions will take care of generating an XML sitemap and submit it to the major search engines. This notifies the search engines of all the pages included in your website and speeds up the process of getting each page indexed.
- Search engines included:Google, Yahoo, Bing, Altavista, AllTheWeb, AOL and Ask Jeeves.
Purchase Keywords (Search Engine Marketing): Our SEM Houston team will work with you to determine which keywords you wish to purchase and set up accounts with the two leading providers of this service. Your ads will appear across multiple search engines, including Google, Yahoo!, Bing, Ask Jeeves, Lycos, Altavista, Netscape and HotBot. You will be charged only for visitors to your site. You will have total control of the amount you wish to invest in this service. You can ramp up your campaign or pull it back down in a matter of hours.
Online Yellow Pages: If your business has a local focus, Softway Solutions will ensure that you have listings and top-listed ads on the major online Yellow Pages for Yahoo, Google, MSN and others.
Link Popularity : Link popularity can literally make or break a site with search engines, yet developing a powerful link strategy is one of the most difficult areas of Internet marketing.
"Link popularity" generally refers to the number and quality of the incoming links to your site –the fact that other sites consider your site important enough to link to it. Search engines put a high premium on a site's link popularity and use link popularity in evaluating rankings. As mentioned, links have to be of good quality, such as coming from an authoritative site, respected directory or industry hub site.
Our marketing consultant Houston based web Promotion Company can put together a powerful link popularity campaign that your competitors will find difficult to beat. We will find the authoritative sites in your industry and use proprietary software to find what sites link to your competitor sites. Then, we pursue the quality links that will raise the link popularity of your site.
On-going Internet Marketing Houston Services
The job of our Softway Solutions' Internet Marketing Specialist is to keep up-to-date on changes and trends in the industry and to make sure that clients such as you receive the advantage of this knowledge. As part of our on-going Internet marketing support, our Specialist will:
- Keep a finger on the pulse of your business, always looking for more opportunities to increase traffic in those areas that are most beneficial to your business.
- Work on strategies that will result in turning the traffic into customers.
- Maintain your master keyword list.
Pay Per click management:
Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked
- Manage your purchased keyword accounts and report activity monthly.
- Recommend new Internet marketing strategies as opportunities present themselves.
- Prepare a monthly report of site activities (number of visitors to your site, performance of your purchased keywords, etc.) and online forms competed as a per cent of visitors (conversion rate).