Houston Internet Marketing & SEO Company
Houston Web Marketing & Website Promotion Services
Softway Solutions a Houston based Internet marketing & web promotion company is your single source for all your Website Promotion Marketing Services. Our processes are methodical, thorough and powerful. You get higher visibility for your website, more traffic to your website and more business for you.
ON-PAGE INTERNET MARKETING SERVICES
Search Engine Optimization (SEO)
To discover the exact words and phrases that prospect are using to find your products and services, Softway Solutions performs a Keyword Analysis.
Relevant keywords and the number of searches performed per month are compiled onto the Master Keyword List. We also analyze your competitor sites to find more keyword opportunities and to determine how successful they are. From this analysis, only most favorable keywords are used to develop your site's content.
It is one thing to get traffic to your site; it is another thing to convince
visitors to contact you and become customers.
This is an important aspect of content frequently missed by typical SEO services. Softway Solutions content developers write content to get your
site top ranking on search engines and write compelling text to persuade visitors to phone or email you.
Search Engine Optimization (SEO)
Keyword Analysis:
Relevant keywords and the number of searches performed per month are compiled onto the Master Keyword List. We also analyze your competitor sites to find more keyword opportunities and to determine how successful they are. From this analysis, only most favorable keywords are used to develop your site's content.
Search Engine Optimization (SEO) of Your Site Content: Our Houston based web promotion company interviews your company and/or key staffers to develop search engine friendly content for your website. Search engine optimized (SEO) text consists of 250 – 300 words per page incorporating the appropriate placement, prominence and frequency of keywords. Each page is uniquely optimized for the content of the page.
Persuasive Content::
visitors to contact you and become customers.
This is an important aspect of content frequently missed by typical SEO services. Softway Solutions content developers write content to get your
site top ranking on search engines and write compelling text to persuade visitors to phone or email you.
OFF-PAGE INTERNET MARKETING SERVICES
Directory and Search Engine Submissions
Directory and Search Engine Submissions
Submit to Directories: Softway Solutions will submit your site to the top three directories. Two of them are fee-based and the third is free. It is essential to be on these directories as search engines consider sites listed on them when determining rankings.
Submit to Search Engines: Softway Solutions will use the Yahoo! Site Match service to get your Home page listed in the Yahoo search engine and others within 7 days.
Listings appear in the main body of the search results page.
Rank position is determined by the relevance of your site content to the user's search
request (hence your page must be search engine optimized for high rankings!).
Search engines included: Yahoo, MSN, Altavista, AllTheWeb and Ask Jeeves.
Search Engine Marketing
Our SEO team at Houston will work with you to determine which keywords you wish to purchase and set up accounts with the two leading providers of this service.
Your ads will appear across multiple search engines, including Yahoo!, MSN, Ask Jeeves, Lycos, Altavista, Netscape, HotBot and Google. You will be charged only for visitors to your site.
You will have total control of the amount you wish to invest in this service. You can ramp up your campaign or pull it back down in a matter of hours.
"Link popularity" generally refers to the number and quality of the incoming links to your site –the fact that other sites consider your site important enough to link to it. Search engines put a high premium on a site's link popularity and use link popularity in evaluating rankings. As mentioned, links have to be of good quality, such as coming from an authoritative site, respected directory or industry hub site.
Our Houston based web promotion company can put together a powerful link popularity campaign that your competitors will find difficult to beat. We will find the authoritative sites in your industry and use proprietary software to find what sites link to your competitor sites. Then, we pursue the quality links that will raise the link popularity of your site.
Purchase Keywords (Search Engine Marketing):
Your ads will appear across multiple search engines, including Yahoo!, MSN, Ask Jeeves, Lycos, Altavista, Netscape, HotBot and Google. You will be charged only for visitors to your site.
You will have total control of the amount you wish to invest in this service. You can ramp up your campaign or pull it back down in a matter of hours.
Online Yellow Pages: If your business has a local focus, Softway Solutions will ensure that you have listings and top-listed ads on the major online Yellow Pages for Yahoo, Google, MSN and others.
Link Popularity : Link popularity can literally make or break a site with search engines, yet developing a powerful
link strategy is one of the most difficult areas of Internet marketing.
link strategy is one of the most difficult areas of Internet marketing.
Our Houston based web promotion company can put together a powerful link popularity campaign that your competitors will find difficult to beat. We will find the authoritative sites in your industry and use proprietary software to find what sites link to your competitor sites. Then, we pursue the quality links that will raise the link popularity of your site.
On-going Internet Marketing Services
The job of our Softway Solutions' Internet Marketing Specialist is to keep up-to-date on changes and trends in the industry and to make sure that clients such as you receive the advantage of this knowledge. As part of our on-going Internet marketing support, our Specialist will:
The job of our Softway Solutions' Internet Marketing Specialist is to keep up-to-date on changes and trends in the industry and to make sure that clients such as you receive the advantage of this knowledge. As part of our on-going Internet marketing support, our Specialist will:
Keep a finger on the pulse of your business, always looking for more opportunities to increase traffic in those areas that are most beneficial to your business.
Work on strategies that will result in turning the traffic into customers.
Maintain your master keyword list.
Pay per click management:
Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked
Search engines.
Manage your purchased keyword accounts and report activity monthly.
Recommend new Internet marketing strategies as opportunities present themselves.
Prepare a monthly report of site activities (number of visitors to your site, performance of your purchased keywords, etc.) and online forms competed as a per cent of visitors (conversion rate).
