Nearly 1.2 billion people use a mobile device to access the Internet around the world. There are millions of consumers that could become your newest clients if you can reach them successfully.
The mobile Internet is its own world. If you have a website that is not mobile compatible, you are losing out on a large chunk of potential business. Most smartphones are incapable of properly displaying websites made strictly for access on a computer. You need a dedicated and custom mobile site to target consumers who are searching on their phone instead of on a laptop or desktop.
Many mobile web surfers are looking for information to make a purchase. If you can be the company that reaches them first, you could net a new customer or client. Hundreds or thousands of new customers will help you grow your business beyond what you ever expected. Softway Solutions is the premiere Houston-based website design and development agency that can handle your custom mobile site development plans.
One in seven searches on Google originates from a mobile device. A mobile website is easily keyword optimized to ensure you rank highly on searches related to your business. For example, Softway Solutions can build a mobile site that targets searchers in Houston or other regions in Texas if you have a retail business that is within a specific area. We can use our market research skills to discover what keywords to target on your new website.
It is easy to target specific demographics with the combination of Google Analytics and your new mobile site. Softway Solutions can implement the tracking software you need to understand who is visiting the site and how they are finding it. Keep an eye on the results of specific advertising campaigns in real time, or let our dedicated and experience analytics team deliver the most important details. We can update your mobile website quickly to reflect any desired changes when you view the analytics data.
We can also build special promotions that are primed to go viral or you can offer a big coupon or discount with a simple mobile website. Our team can embed links so visitors can share the website on their favorite social media websites, including Twitter, Facebook and Google+. Each friend that hears about your exciting promotion will visit as well. Imagine getting thousands of organic hits without spending your entire advertising budget. Few other Internet promotions are as tailored to viral marketing as a custom mobile website.
Both the largest and smallest businesses in Houston can harness the power of mobile marketing if they find the right methods. Custom mobile website development is the best place to start your smartphone advertising efforts. You can use the website to discover what other types of mobile advertising will be effective for your company. Start connecting with consumers who are already interested in what you have to offer with the help of the mobile website design team at Softway Solutions. Call us to speak with a dedicated project manager who can help you create a custom package of advertising services.