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Facebook Tips

If Facebook was a country, it would be the 3rd largest on the planet. So how is this information valuable? This statement means a lot of people are sharing and communicating on Facebook! A lot of these people are  general consumers and probably include one or many of your niche markets. Meaning, you can deliver your message directly to your audience through the use of one media channel instead of multiple media outlets. With Facebook advertising you can grow your audience more intuitively than ever before.

Here are 7 Facebook Tips to Help You Market Better! Facebook Tips

  1. Create a custom landing page. Many pages are currently set up to have the wall as the page a user sees when they first enter. The user will see the type of information you post, but it’s like coming through the back door.  Think of your Facebook page similar to a physical store. What do you want consumers to see, a welcoming storefront or the hustle and bustle of the inside? A custom landing page should be the first thing users see when they visit your profile; an interactive or creative landing page with visuals rather than text will grab the visitor’s attention.
  2. Include your newsletter opt-in form. So here is a question. What if some of your fans are not heavy Facebook users? If they are not, they are probably missing tons of your wall posts. Having them sign-up for a newsletter within Facebook will allow your fans to stay up to date with your company.
  3. Don’t spam. Many companies are constantly posting on Facebook, BUT they are posting the wrong things. They are posting promotion after promotion, and this gets very annoying. Post valuable information to your wall like: company news, community news, community events, and you can always promote your clients or other business you network with. In addition, Facebook allows you to interact with your clients and post comments on their post as well. Get creative with your post!
  4. Use relevant keywords. Some people are on Facebook all day and literally use Facebook as their search engine. For example, if I am on Facebook and I want to find a local florist, all I have to do is type in “Houston florist” in Facebook’s search bar. I will then get results of all the flower companies in Houston, TX that have Facebook pages. This is a free listing service that you don’t have to pay for. Just make sure you are using relevant keywords users will be using; this is like doing your own SEO within Facebook.
  5. Ask fans to share your page. Do not be shy to ask your fans to share your page. If you are providing relevant information, chances are they will most likely want to share your page with their friends anyway. Plus, the more Likes you get, the more popular you are on Facebook.
  6. Give visuals. Share videos and pictures you may already have with your fans. Start with the inside view of your offices, your employees, your work, etc. Again, be creative with the things you show your audience.
  7. Promote with a Facebook icon. Promote your Facebook page in all ways possible. Put a small Facebook icon on your website, marketing collateral, signs, invoices, envelopes and in as many places as possible.  This way people will know you have a Facebook page and can search for you on Facebook.

These are just some of the things you can do with your Facebook Page. For help with additional creative strategies for your Facebook page, contact us at www.softwaysolutions.com or 281.914.431. Our team will be glad to help you set up your profile page, landing page and give you ideas on how to get the most out of your Facebook page.

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Social Media Basics

 Is your business using social media? Did you know social media can help your company in multiple ways: sales, brand awareness andSocial Media Management online community engagement?  Prior to giving you an overview about social media, we will be explaining some interesting social media stats obtained from www.socialnomics.com.

  • If Facebook was a country, it would be the 3rd largest
  • A new member joins LinkedIn every second
  • YouTube is the second largest search engine
  • 90% of people trust peer recommendations
  • 14% trust advertisements
  • 93% use social media for business

As many of us know, the most popular social media sites are Facebook, Twitter, LinkedIn, YouTube, and most recently, Google+. So what does this mean to businesses, online marketers or social media marketers? More work! More monitoring! And definitely more engagement!

Social Media Purpose

The purpose of social media is not to sell or push promotions to the community. Instead, social media sites are tools to help your business engage with the community by posting some of the following information through your profile:

  • Inform the community of new development(s) your company may be working on
  • Inform the community of upcoming events around the city
  • Inform the community of new trends or industry news relevant to your business
  • Ask for feedback

Managing Social Media

So, how do you manage all the social media sites without going crazy? Hootsuite and Tweetdeck are two free tools that can help you manage Facebook, Twitter, LinkedIn, Google+ and other social networks in one location. Both tools allow the user to schedule future posts, read feeds from different social media sites, monitor who is talking about you or your company, and analyze which posts create a buzz through analytics. In addition to Hootsuite’s and Tweetdeck’s analytics, each social media site provides great insights into your profile. For example, Facebook provides weekly insight information from your page, such as how many people your post(s) reach, who is talking about your post(s) and the number of engaged users.  Engaged users will be the number of Facebook Fans that are continuously interacting with your Facebook page. YouTube also provides valuable insights to your videos, such as how many views your video(s) get, traffic source, geographic information, and shares of your video(s). Taking advantage of all the insights will give you an idea of the effects of your social media efforts.

The advantages of having social media profiles are that it allows you to create a presence within a large, online community, create backlinks to your website, and of course generate a return on your investment. Even though there are tools to help you manage all of your social media sites, managing them takes a lot of time.

In order to see the effects of your social media efforts, you will either have to dedicate your own time, hire someone, or outsource the responsibility to another company. If you plan on outsourcing the responsibility or would like training for your future employees, Softway Solutions can help your business engage with its clients and prospects. In addition, Softway Solutions will provide reports to help you see the effects of the work that we are doing. For more information, please visit us as www.softwaysolutions.com or call us at 281.914.4381.

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