Tag Archives | SEO

Learning Link-Building for the Success of Your Website

Search Engine Optimization (SEO) is optimizing your website to attain higher search engine rank positions within Google or other search engines. In our “SEO: What is the process of Search Engine Optimization?” post we explained that one of the steps in the SEO process is to do offsite optimization through link-building. Link-building is the process […]

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SEM or SEO: Which Method is Right for You?

In earlier posts, I have talked much about Search Engine Optimization (SEO); but what about Search Engine Marketing? Search Engine Marketing (SEM) is a paid form of online marketing and complementary to SEO. SEM incorporates paid placement, contextual advertising, and paid inclusion. This is all done through the use of Pay Per Click and Pay Per […]

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Internet Marketing Strategy: SEO, PPC, Blogging, Social Media

Now that you have read our previous post about strategizing your Search Engine Optimization (SEO), SEO Tools, and Keyword Optimization, is there anything else? YES, a good Internet Marketing Strategy will also help your website’s rankings. Listed below are a few common online strategies that any business should be utilizing. Internet Marketing Strategy #1: Search […]

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Search Engine Optimization Tools

For the “do it yourself SEOers”, Softway Solutions has compiled a list of tools that can be beneficial for improving your website’s SEO. Some are free, some are of charge. One of the main things to first understand is that Search Engine Optimization (SEO) requires a lot of research initially. The more you know about […]

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Which Tail Is Right For You, Short or Long Tail Keyword Optimization?

In light of the addition of a new member to the Softway Solutions team, a large focus this month has been Search Engine Optimization (SEO). Danny Gavin is the new internet expert on all things related to SEO, social media and Web marketing and has explained the differences between Short Tail and Long Tail Keyword […]

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SEO: What is the process of Search Engine Optimization?

Many people today are still confused about Search Engine Optimization (SEO). So what exactly is SEO? Search Engine Optimization is optimizing your website to attain higher search engine rank positions within Google or other search engines. So what does optimization mean? Optimization is the process of ensuring that Google has a clear understanding of what […]

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