In earlier posts, I have talked much about Search Engine Optimization (SEO); but what about Search Engine Marketing? Search Engine Marketing (SEM) is a paid form of online marketing and complementary to SEO. SEM incorporates paid placement, contextual advertising, and paid inclusion. This is all done through the use of Pay Per Click and Pay Per Call Ads. SEM ads appear under the Sponsored Ads section in search engines or as Banner Ads across the web.
So, what is the difference between SEO and SEM?
Listed below are the categories that differentiate SEO from SEM.
Time Consumption: SEO is very time consuming in the sense of manual labor which includes extensive research, onsite optimization, offsite optimization, and monitoring results. In addition, SEO requires a person to continuously work on optimizing his/her website. In comparison, SEM requires less time. Once some research has been made to find good keywords and the ad is in place, minimal amount is required for monitoring results.
Visualization: The end result of SEO is a site’s visibility in organic search or in other content around the web. The end result of SEM is a site has visibility online only though sponsored or banner ads.
Result time: SEO takes times, so the results can take two to three months to appear. SEM provides faster results, once one sets up an ad it can be seen in a matter of minutes.
Longevity of Results: Although the effects of SEO on a site take longer to notice, once SEO is in high gear, even if a person stops optimizing his/her site the results can last for awhile. In contrast, however, once a person stops SEM, the ads, and thus the site’s visibility, disappear.
Sometimes it is hard to identify which method , SEO or SEM, is best for your business. So, go ahead, contact Softway Solutions for a FREE consultation to discover what will work for your business.