Tag Archives | Search Engine Marketing

The Importance of Landing Pages in your PPC Campaign

Marketers are taking the time to enroll in AdWords on Search Engines to feature their advertisements in SERP (search engine results page). PPC marketing isn’t as simple as picking the right keywords. If your landing pages don’t convert the traffic or make the traffic bounce, you will be wasting your money. PPC is, “A process […]

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SEM or SEO: Which Method is Right for You?

In earlier posts, I have talked much about Search Engine Optimization (SEO); but what about Search Engine Marketing? Search Engine Marketing (SEM) is a paid form of online marketing and complementary to SEO. SEM incorporates paid placement, contextual advertising, and paid inclusion. This is all done through the use of Pay Per Click and Pay Per […]

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Internet Marketing Strategy: SEO, PPC, Blogging, Social Media

Now that you have read our previous post about strategizing your Search Engine Optimization (SEO), SEO Tools, and Keyword Optimization, is there anything else? YES, a good Internet Marketing Strategy will also help your website’s rankings. Listed below are a few common online strategies that any business should be utilizing. Internet Marketing Strategy #1: Search […]

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