“Individuals and interactions over processes and tools; Working software over comprehensive documentation; Customer collaboration over contract negotiation; Responding to change over following a plan.” - The Agile Manifesto In every sense of the word we are a growing company. Though we’re reaping the returns of our hard work, external growth outpacing internal growth makes […]
What is a brand? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” So why is brand identity development so important? Developing a brand identity for a business or individual has four advantages. Brand Differentiation The primary […]
Many business owners have a misinterpretation of creating a brand. Some business owners think brand development is about creating a logo and that is it. Well, that is WRONG! Developing a brand involves many steps, from preparing to maintaining the brand. In this post, we will review 5 essential steps to develop a valuable brand. […]
Branding has different meanings to different kinds of people. For example, visual experts look at branding in a more visual form, such as logo design; while strategic experts look at branding in a more analytically way, such as the personality of the brand. Visual experts will have a thorough understanding of what the brand logo stands for, […]
- 3 Ways You Know It’s Time to Rebrand September 30, 2014
- 4 Reasons Why Online Video Marketing Is Your Next Move September 29, 2014
- ADWEEK Recognition For 2 of Our Stop-Motion Animators September 26, 2014
- Top 5 Benefits of Mobile Learning September 18, 2014
- Embrace Digital Touch Points, Relish The Experience… September 10, 2014
- Softway Solutions, Google Host Exclusive Telecast March 5 March 4, 2013
- Mike Stenger Interviews Our Advertising Director: Hunter Harrison May 21, 2014
- In The Future Everyone Will Be Creative July 3, 2014
- Softway Solutions Attends HIMA Career Fair April 4, 2014
- Softway Solutions Celebrates Ten Years in Business June 19, 2013
- Greenville home birth midwife: Hey! I'm at work browsing your blog from my new...
- Rich: I can't believe I missed this! I hope I can make...
- Fred Tappan: I'm hoping for the day when everyone plans their ...
- » Softway’s Googe Engage Connect Event a Success!!! » Softway Solutions: [...] Projects, Search Engine Marketing, Search En...
- Branding – Do You Really Need a Logo?: [...] Softway Solution has the following to say ab...
- 3D Animation
- Account Management
- Android Development
- Creative Service
- Digital Marketing
- Ecommerce Web Design
- Flex Programming
- Game Development
- Google Droid Vs iPhone
- HTML 5 Development
- Interactive Training Tools
- iPad Development
- IPhone App Development
- Mobile App Development
- Recent Projects
- Search Engine Marketing
- Search Engine Optimization
- Social Media
- Softway Solutions
- SXSW Interactive
- Web Development
Follow @softwaysolution on Twitter