Tag Archives | branding
parabox creative a division of softway solutions

Parabox Creative Visits the Big Apple!

Parabox creative took a trip to the Big Apple to conquer the fashion world! Frank Danna and Hunter Harrison came back with behind-the-scene images and stories to tell about their upcoming project with InStyle Magazine. Softway Solutions are very proud for all the work that’s been done in the Vine world but it’s time to […]

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How Videos Can Boost Your Advertising Campaigns

While social media advertising ranks as one of the top most successful approaches used by businesses, its counterpart, video advertising using animation and multimedia, is what’s taking consumers by storm. Video advertising can vary from 2D & 3D, whiteboard & storyboard animation right up to micro-videos. 3D animation has grown in popularity in the recent […]

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E-tailers: An Ecommerce Synthesis

Howdy folks! The shopping spree begins when the wallet is full. As a customer it’s the perfect scenario to be in. But at the other end of the table, the retailers are in a race to win wallets and the mind share of customers. The retail industry has catapulted to new highs of technology giving […]

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Gamification, A Novel Business Strategy…

Gamification has become an essential part of digital business by the use of game mechanics to digitally engage their users. It brings together brand experience, customer satisfaction, and brand relationship into one strategy to help grow a business. Whatever the business we are in, frontrunners are already on board to reach their consumers through those […]

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3 Ways You Know It’s Time to Rebrand

I agree, it could be one of the toughest decisions a business has to  make. So, how does one know for sure that it’s  time to rebrand and re-assess a lot of the first decisions your company made? Contrary to the notion that most businesses hesitate to venture out on a brand makeover, rebranding has […]

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Embrace Digital Touch Points, Relish The Experience…

I am awestruck with the facts of internet users increasing day by day and the impact of social media. This makes me think, what is in it for me or for all the people engaged? Can I really use the internet in all of these ways? (Typical mindset right??) Coming out of the subjective thought […]

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Penny Auction Blogosphere Loves Bid Serious

Our client Bid Serious received rave reviews recently from penny auction blog PennyAuctionWatch.com. In the review, Bid Serious is praised for having “the most creative and informative video”, along with its site design.  We’re extremely happy to hear the hard work, from branding to design to development to multimedia animation, is attracting attention with its creativity and […]

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