Social media marketing is how you can make your business stand out in the market and build your list of loyal customers. Building your brand can result in customer retention, thereby attracting new customers through word of mouth. We have a great number of tools to analyze your social media presence. These tools provide you […]
What better way than to bring in the holidays with your favorite form of quality entertainment, Vines! It doesn’t take more than 10 seconds of your day and you can watch it on the go. These vines captures motion, sound, and your attention for the brands that you love the most. Brian Gavin Diamonds Parabox creative […]
A strong emotional connection between your target audience and your brand can boost your sales and increase customer loyalty. People are interested in buying emotional experiences – brands that can create an emotional bond. For example, you love those cookies you used to eat with your beloved grandma when you were a kid. Well, those […]
If posting in social media is important, it’s more important to keep the posts going. Every company is racing to promote themselves in the mammoth platform of social media. To keep yourself first in queue, you must be constantly engaged with your customers. We all know that the new marketing strategy is to educate and engage […]
You might be thinking about the various models to formulate a digital marketing strategy, which may be difficult, if you don’t know where to start. But the good news is there are various resources available for you to start with. What’s the next step as a digital marketer? Is there a solid model that we […]
Parabox creative took a trip to the Big Apple to conquer the fashion world! Frank Danna and Hunter Harrison came back with behind-the-scene images and stories to tell about their upcoming project with InStyle Magazine. Softway Solutions are very proud for all the work that’s been done in the Vine world but it’s time to […]
While social media advertising ranks as one of the top most successful approaches used by businesses, its counterpart, video advertising using animation and multimedia, is what’s taking consumers by storm. Video advertising can vary from 2D & 3D, whiteboard & storyboard animation right up to micro-videos. 3D animation has grown in popularity in the recent […]
Howdy folks! The shopping spree begins when the wallet is full. As a customer it’s the perfect scenario to be in. But at the other end of the table, the retailers are in a race to win wallets and the mind share of customers. The retail industry has catapulted to new highs of technology giving […]
Gamification has become an essential part of digital business by the use of game mechanics to digitally engage their users. It brings together brand experience, customer satisfaction, and brand relationship into one strategy to help grow a business. Whatever the business we are in, frontrunners are already on board to reach their consumers through those […]
I agree, it could be one of the toughest decisions a business has to make. So, how does one know for sure that it’s time to rebrand and re-assess a lot of the first decisions your company made? Contrary to the notion that most businesses hesitate to venture out on a brand makeover, rebranding has […]
- Flash Animation Hasn’t Lost Its Seat at the Table March 27, 2015
- Marketing Strategy Dilemma – Offline or Online? March 25, 2015
- Sr. Director, Frank Danna, Listed As Influential Marketer to Follow at SXSWi March 23, 2015
- 5 E’s to Ease Your B2B Marketing in Social Media March 20, 2015
- SXSW 2015 Short-Form Content Panel March 12, 2015
- There Might Be Scrum-thing To This October 9, 2012
- 7 Tips for Successful Seasonal Social Media Marketing Campaign October 22, 2014
- Mobile Application Development | What You Need to Know? February 10, 2012
- SEO: What is the process of Search Engine Optimization? December 8, 2011
- Softway Solutions Featured in the Houston Business Journal as One of the Fastest Growing Companies in Houston August 29, 2013
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