I am awestruck with the facts of internet users increasing day by day and the impact of social media. This makes me think, what is in it for me or for all the people engaged? Can I really use the internet in all of these ways? (Typical mindset right??) Coming out of the subjective thought […]
What is a brand? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” So why is brand identity development so important? Developing a brand identity for a business or individual has four advantages. Brand Differentiation The primary […]
Many business owners have a misinterpretation of creating a brand. Some business owners think brand development is about creating a logo and that is it. Well, that is WRONG! Developing a brand involves many steps, from preparing to maintaining the brand. In this post, we will review 5 essential steps to develop a valuable brand. […]
Branding has different meanings to different kinds of people. For example, visual experts look at branding in a more visual form, such as logo design; while strategic experts look at branding in a more analytically way, such as the personality of the brand. Visual experts will have a thorough understanding of what the brand logo stands for, […]
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