Tag Archives | Blogging

Why Your Brand Needs to be on Tumblr

Tumblr LogoThere are many social networks like Facebook and Twitter which promise a wide reach as an ever growing number of people use these social media channels on a daily basis. However, these websites offer some limitations. While Twitter limits the content posted on the site, Facebook does not allow companies to engage with customers on a deeper level.

Tumblr is one such microblogging site which encourages the formation of communities and connections. The site has features including “like” or “reblog” which are useful in spreading content through a wide network. These features forge connections between diverse blogs and help build deep connections and relationships between brands and consumers.

You can use Tumblr to connect with consumers, by creating a blog. Many brands like Vogue, Newsweek and Mashable have established their presence on Tumblr.  Tumblr offers many advantages for big brands and companies should capitalize on these benefits; some of which are given below.

Curate Content With Ease

Brands should be able to manage content on their blog post. You can curate the content on your Tumblr page. It helps companies establish themselves as the experts, while providing valuable resources for audiences. You can do this by re-blogging details on contests, providing links to industry experts, or providing a link to another related article. Finally, you can also edit posts on Tumblr, providing flexibility and convenience.

Personalize Your Blog

You can personalize your blog as Tumblr provides a high level of personalization. First of all, you can choose a customized domain name for your business. To illustrate further, you can choose a domain name like yourbusiness.tumblr.com or www.yourbusinessblog.com. Secondly, brands can choose from several hundred themes for their blog design. Alternately, they can choose their layout, template and color scheme using HTML and CSS.

Get The Tumblr Advantage

Tumblr Infographic

Many brands have achieved success in their marketing strategies by using Tumblr. However, there are many industries

which are yet to explore this platform. Brands can gain advantage by capitalizing on this platform. When brands use this platform efficiently, they will be seen as leaders in the industry to successfully implement Tumblr as part of their social media strategy.

Keyword Analysis from Google Analytics


A major advantage that Tumblr offers is the ability to track performance metrics of a blog and measure the number of visitors to the site using Google Analytics. You can use the keyword analysis feature offered by Google Analytics, while you’re posting content to a blog. It will help you decide the most effective keywords to use in your blog that will drive traffic to your company website.

Tumblr provides an easy way to blog about your company and generate buzz in the online community through targeted content. If you would like more info on how to utilize Tumblr for your business, contact Softway Solutions at 281-661-3993.

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Getting Started with Your Blog

In our Internet Marketing Strategy post we mentioned using “content management” through the use of a blog to help website rankings. So in this post I will give you a mini course called “Blogging 101.”
Softway Solution Blog

What are Blogs and what are they used for?

Blogs are tools with rich content and precise, relevant keywords that allow for prospective customers, users or readers to easily find information they are searching for.  A blog platform provides space in the World Wide Web for the user to upload text, images, videos or music. Once you have set up a blog in a blog platform, such as WordPress or Tumblr, then you can write blog posts. A blog post can be written information, pictures, video or audio pertaining to a specific topic. Think about this like a magazine. Each blog is like its own magazine and each blog post is like an article in a magazine.
Blogs are an outlet commonly used to elaborate on business offerings; comment on news; provide social media updates and inform about social responsibility and case study information. Blog articles contain a broad spectrum of keywords related to the purpose of the blog. Then, you are able to cast a super large net of keywords that allow you to be found by people searching for those keywords. The larger the net, the easier it is to be found.

Let’s get started

• First, you have to choose a blog platform. The platform makes blogging easier and less focused on the background technical code. WordPress, Blogger and Tumblr are a few popular platforms.
• Second, choose a design template for your blog. This is the same as deciding how you want your blog to be seen by your audience.  Do you want your blog to be simple, modern, cutting edge, formal, professional, etc.? Popular blog platforms provide various templates to choose from.
• Third, plan out your strategy. For example: Who should blog? How often do we post? What kind of content do we post? Where will the information come from? These are all good key questions to consider when planning your strategy.

Blog Management

What does blog management mean? Managing a blog entails scheduling of posts, optimizing each post to get higher search engine rankings and responding to comments left on your post.

Remember, measure your work!

Measure your work by analyzing which blog post(s) have the highest number of call-to-action responses. A call-to-action is having someone respond or act in the manner you suggested. For example, a call-to-action will instruct someone to sign up for a newsletter, click through a link or fill out a contact form. This is how you convert a visitor into a business prospect.
To be successful, continuous blogging with relevant information is necessary. Relevant information can be industry trends, information provided by industry gurus or any knowledge the blogger has to share. Softway Solutions can provide training to help you set up your blog, navigate through a blog platform and properly write a post. For more help on getting started, please visit Softway Solutions or contact us directly at 281.914.4381.
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Internet Marketing Strategy: SEO, PPC, Blogging, Social Media

Now that you have read our previous post about strategizing your Search Engine Optimization (SEO), SEO Tools, and Keyword Optimization, is there anything else? YES, a good Internet Marketing Strategy will also help your website’s rankings. Listed below are a few common online strategies that any business should be utilizing.

Internet Marketing Strategy #1: Search Engine Marketing

  • Per Wikipedia that Search engine marketing, (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. This is done through the use of Pay Per Click, Pay Per Call and banner advertisements. These paid advertisements, also known as Sponsored Ads, are usually found as text ads on the top and right sides of the search engine results page (SERP) or appear as banner ads in numerous shapes and sizes across the internet.

Internet Marketing Strategy #2: Content Management

  • One of Content Management’s platforms is a blog. Blogs are rich with content, precise, and relevant keyword information that allows a website to be easily found by prospective customers. In addition, blogs allow for the distribution of business services, news outlet, social media updates, social responsibility and case study information.

Internet Marketing Strategy #3: Social Media

  • Social Media is a good online marketing strategy for brand awareness and customer engagement. Social Media includes the use of Facebook, Twitter, YouTube, LinkedIn and other social networks. Utilizing these mediums provides a venue for readers to link back to your website.

These strategies, SEM, Blogging and Social Media, are all good sources to help increase traffic into your website. This means, more traffic you have coming to your website the more credible your site will appear to the search engines. In turn the search engines will provide your site’s pages with higher positions in the search rankings results pages (SERPs). Contact Softway Solutions for more information on how we can help you find the right online tools for your business.


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