Internet Marketing Strategy: SEO, PPC, Blogging, Social Media


Now that you have read our previous post about strategizing your Search Engine Optimization (SEO), SEO Tools, and Keyword Optimization, is there anything else? YES, a good Internet Marketing Strategy will also help your website’s rankings. Listed below are a few common online strategies that any business should be utilizing.

Internet Marketing Strategy #1: Search Engine Marketing

  • Per Wikipedia that Search engine marketing, (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. This is done through the use of Pay Per Click, Pay Per Call and banner advertisements. These paid advertisements, also known as Sponsored Ads, are usually found as text ads on the top and right sides of the search engine results page (SERP) or appear as banner ads in numerous shapes and sizes across the internet.

Internet Marketing Strategy #2: Content Management

  • One of Content Management’s platforms is a blog. Blogs are rich with content, precise, and relevant keyword information that allows a website to be easily found by prospective customers. In addition, blogs allow for the distribution of business services, news outlet, social media updates, social responsibility and case study information.

Internet Marketing Strategy #3: Social Media

  • Social Media is a good online marketing strategy for brand awareness and customer engagement. Social Media includes the use of Facebook, Twitter, YouTube, LinkedIn and other social networks. Utilizing these mediums provides a venue for readers to link back to your website.

These strategies, SEM, Blogging and Social Media, are all good sources to help increase traffic into your website. This means, more traffic you have coming to your website the more credible your site will appear to the search engines. In turn the search engines will provide your site’s pages with higher positions in the search rankings results pages (SERPs). Contact Softway Solutions for more information on how we can help you find the right online tools for your business.


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