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User Experience in Sitefinity

Challenging moments for businesses are mostly experienced when at the crossroads. I hope everybody can agree on that. Making the right choice when it comes to narrowing down to a business solution like Website Content Management System (WCMS) can be tricky! (At least for me). Sitefinity is a great option to consider. The beauty of […]

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An Ecommerce Mobile Website Success Story

Brian Gavin Diamonds, the five-generation diamond and jewelry business, experienced sustainable growth following a new and enhanced ecommerce direction launched in 2009. Keeping an eye on Google Analytics, BGD monitored the mobile and tablet traffic alongside their bounce rate. Although industry research validated mobile shopping and online activity via mobile devices was growing, they didn’t see […]

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mobile website layout

Transitioning to a Mobile-Friendly Web Experience

Softway’s opinion is that all mobile website transition options are valid and should be considered on a case-by-case basis. With the impending Google mobile algorithm rolling out on April 21, 2015, it’s important to have a plan and consider that you may need a phased approach to meet the short-term and long-term goals. There are […]

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Agile SEO

Google’s Mobile Mania; Mobile-Friendly Requirements for All

On April 21, 2015, Google will release an algorithm penalizing non mobile-friendly sites.  It could take up to one week for this algorithm to completely roll-out. For those of you who are mobile-friendly, there could be positive influence on your search engine rankings. Catering to a mobile and tablet audience has been a trend for […]

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5 Reasons to Choose WordPress for Your Website

While professional website designers and developers can craft webpages in many ways, using WordPress for your website provides benefits that custom coding can’t touch. Business owners, freelance professionals and individuals who require websites choose WordPress management system for the ease of use, expansive customization options and the low financial overhead. WordPress was created originally for blogging […]

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Content & SEO – What It Is & How to Use It

If you’re a business owner or have a blog/website and have looked into Internet marketing or digital advertising, you’ve probably stumbled across the term “SEO” more than a few times. Maybe you’re somewhat familiar with the term but aren’t sure how to actually increment it into your content in order to boost recognition, or perhaps […]

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The 7C’s for Building a Trustworthy Website

Trust has been and will always be a solid influence to buy from any business organization whether it’s your mom and pop stores or the highly organized giant retail stores. In the modern era of “retail on the air” (ecommerce), as I like to call it, it’s important for websites to build trust with your […]

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Business Benefits Derived From Using SEO

Search engine optimization, or SEO, has become one of the most important marketing tools for businesses today. This includes online businesses and brick and mortar storefronts. SEO is integral for all online marketing. You should know why your business needs SEO today.

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Tips For Hiring a Good Web Development Company

Creating a successful brand requires more than providing quality services and products to customers today. Understanding the importance of a positive web presence that is appealing and accessible is essential to success in just about any industry or niche you are working in. When searching for a web programming and development company there are a […]

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How Interaction Design Can Help Your Enterprise Stand Above

These days, technology is no longer exclusive to the hard core techies. The transformation and the development of user-interface has completely altered the way we interact with technology. How often have we come across devices or applications that are appealing in every way, but all in vain, when it fails in terms of engaging its […]

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