Microsite, a Novel Endeavor Web

In stating the known, I wish to emphasize how digital media has made this world a smaller place. With interactive features now available on our television sets to the complex world of social media, web applications and the ever advancing mobile platform. Amongst them is the customized web platform called ‘microsite’. Novelty in store A microsite, like the name suggests, is a smaller form of...

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Avoid a Social Strategy Crumble with Sitefinity Web

Ever wondered what could cause a social strategy crumble? What if I were to say it could be your CMS? Be it analytical or social media support tools or even social platforms, it’s important to pass through the PDCA (Plan-Do-Check-Act) cycle of a project. An enabler of all these functions is a boost for your social strategy. The enabler in this case, is a Content...

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User Experience in Sitefinity Web

[Image from: Sitefinity] Challenging moments for businesses are mostly experienced when at the crossroads. I hope everybody can agree on that. Making the right choice when it comes to narrowing down to a business solution like Website Content Management System (WCMS) can be tricky! (At least for me). Sitefinity is a great option to consider. The beauty of Sitefinity and why it makes for a favourite...

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An Ecommerce Mobile Website Success Story Web

Brian Gavin Diamonds, the five-generation diamond and jewelry business, experienced sustainable growth MACO1290_Bloggraphics-07following a new and enhanced ecommerce direction launched in 2009. Keeping an eye on Google Analytics, BGD monitored the mobile and tablet traffic alongside their bounce rate. Although industry research validated mobile shopping and online activity via mobile devices was growing, they didn’t see a spike in site traffic from mobile. Strategy BGD...

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Transitioning to a Mobile-Friendly Web Experience Web

Softway’s opinion is that all mobile website transition options are valid and should be considered on a case-by-case basis. With the impending Google mobile algorithm rolling out on April 21, 2015, it’s important to have a plan and consider that you may need a phased approach to meet the short-term and long-term goals. There are 3 key options to consider with mobile website transitions from...

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