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Social Media Engagement – A Modern Way for Improving Brand Loyalty

If posting in social media is important, it’s more important to keep the posts going. Every company is racing to promote themselves in the mammoth platform of social media. To keep yourself first in queue, you must be constantly engaged with your customers. We all know that the new marketing strategy is to educate and engage […]

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Judging the Mashable Vine Challenge

Today was the end of the road for the Mashable Vine Challenge that asked participants to recreate classic movie moments in 6-seconds. Softway’s parabox creative team judged the competition and today they released the results. First place in the competition was a recreation from the movie Buddy by Lawrence Becker Second place went to Johnny […]

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Google Partners Connect

Several of Softway Solutions’ clients arrived at our office last week where we simulcast Google Partners Connect, an hour with a panel of marketing and advertising experts from Google. They gave advice to questions via YouTube, offered tools and explained various techniques, not only for growing a business online but also for choosing the right […]

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Micro-Content Creators Infuse New Video Strategy at Softway Solutions

We are fortunate to work at a place where having a social media habit is a good thing; more than a good thing, it is actively encouraged! Take, for instance, Frank Danna. Over the past few months, he has been tackling marketing and social media efforts at Softway Solutions by day. By night, Frank has […]

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The Measured Self

Wearable electronics are the new frontier. There are over two-dozen startups and a handful of major players in this space creating wearable electronic tracking devices. Wearables fall into several categories, including: life-logging, brainwave readers, exercise trackers, glasses, watches and clothes. All of them promise a better future through the capture of precious moments or the […]

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A Multimedia Director at SXSW Interactive: Part Two

The second day was jammed packed with panels, events, and thousands of people! You expect it to be huge but the mass of people outside and inside the dozens of venues were staggering. At any given time there are 20 plus events happening and each one seemed to have lines forming 45 minutes before it […]

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A Multimedia Director at SWSX Interactive: Part One

After fighting the typical Austin rush hour I finally arrived at the Austin Convention Center to pick up my SXSW Interactive badge and swag. While waiting to meet up with others, I met my first interesting contact of the day, a designer who interviewed with Softway Solutions three years ago. After talking for a while […]

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6 Easy Social Media Tips and Tricks You Might Have Missed

Following social media trends can be exhausting. Figuring out what works best for your brand can be a long and lengthy trial and error process. To help you out, we’ve put together a quick list of 6 easy social media tips and tricks to make sure you are the best social media manager you can […]

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Look, Simba. Links From Around The Web – Friday January 18th, 2013

Look, Simba. Everything the internet touches is our kingdom. With all the creative problem-solving that occurs day-in and day-out throughout Softway’s workscape, staying constantly updated with technology and news is crucial. Because technology powers innovation. Or, is it the other way around? The chicken? Or, the egg? Doesn’t matter now. You need both to cultivate. […]

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Facebook Post Scheduler Just Released

In an update rolling out today, Facebook is giving users the ability to schedule their posts in advance from inside Facebook. You can now schedule a post to go out up to 6 months in advance and in intervals of 15 minutes. Previously, scheduling of Facebook posts had to be done using third party tools […]

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