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How to Find the Right Marketing Strategy for You

We are well aware that choosing the perfect marketing strategy can be overwhelming. There’s social media marketing that’s taking the world by storm, mobile marketing that’s ever-changing, and traditional marketing that will remain important in the business world. You must know that not every strategy will work for every business, there isn’t a one-strategy-for-all. There is the […]

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Parabox Creative Visits the Big Apple!

Parabox creative took a trip to the Big Apple to conquer the fashion world! Frank Danna and Hunter Harrison came back with behind-the-scene images and stories to tell about their upcoming project with InStyle Magazine. Softway Solutions are very proud for all the work that’s been done in the Vine world but it’s time to […]

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Halloween Vines (The Softway Solutions Way)

Softway Solutions’ caught the spirit of Halloween and it’s not going anywhere! Check out all the Halloween action in the vines parabox creative designed for Coca-Cola, HP, Brian Gavin Diamonds, and Justin’s. Coca-Cola Our favorite beverage has had a diverse group visit one of their machines earlier this week. You have a witch, a mummy, […]

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7 Tips for Successful Seasonal Social Media Marketing Campaign

Everyone loves to celebrate, be it festivals or special days! Recall those days when you would begin your card collection a fortnight ahead of New Year or visits to friends and family in excitement of treasures that lay in wait below the Christmas tree? Festivities have been raised a notch higher by venturing into social […]

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4 Reasons Why Online Video Marketing Is Your Next Move

IP video traffic is projected to reach 79 percent of all consumer traffic by the year 2018. Every second, a 60 minute video is uploaded to Youtube. The above mentioned statistics make it clear that video content on the internet is growing every minute. With high-speed internet providers and users on smart gadgets, video streaming is as easy […]

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Judging the Mashable Vine Challenge

Today was the end of the road for the Mashable Vine Challenge that asked participants to recreate classic movie moments in 6-seconds. Softway’s parabox creative team judged the competition and today they released the results. First place in the competition was a recreation from the movie Buddy by Lawrence Becker Second place went to Johnny […]

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Google Partners Connect

Several of Softway Solutions’ clients arrived at our office last week where we simulcast Google Partners Connect, an hour with a panel of marketing and advertising experts from Google. They gave advice to questions via YouTube, offered tools and explained various techniques, not only for growing a business online but also for choosing the right […]

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Micro-Content Creators Infuse New Video Strategy at Softway Solutions

We are fortunate to work at a place where having a social media habit is a good thing; more than a good thing, it is actively encouraged! Take, for instance, Frank Danna. Over the past few months, he has been tackling marketing and social media efforts at Softway Solutions by day. By night, Frank has […]

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The Measured Self

Wearable electronics are the new frontier. There are over two-dozen startups and a handful of major players in this space creating wearable electronic tracking devices. Wearables fall into several categories, including: life-logging, brainwave readers, exercise trackers, glasses, watches and clothes. All of them promise a better future through the capture of precious moments or the […]

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A Multimedia Director at SXSW Interactive: Part Two

The second day was jammed packed with panels, events, and thousands of people! You expect it to be huge but the mass of people outside and inside the dozens of venues were staggering. At any given time there are 20 plus events happening and each one seemed to have lines forming 45 minutes before it […]

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