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Content & SEO – What It Is & How to Use It

If you’re a business owner or have a blog/website and have looked into Internet marketing or digital advertising, you’ve probably stumbled across the term “SEO” more than a few times. Maybe you’re somewhat familiar with the term but aren’t sure how to actually increment it into your content in order to boost recognition, or perhaps […]

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Google Partners Connect

Several of Softway Solutions’ clients arrived at our office last week where we simulcast Google Partners Connect, an hour with a panel of marketing and advertising experts from Google. They gave advice to questions via YouTube, offered tools and explained various techniques, not only for growing a business online but also for choosing the right […]

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Merichem Makes Product Search

          Softway recently helped launch a new website for Merichem, a Houston-based company serving the oil and gas industries with focused technology, chemical and service solutions. Merichem pioneered the recovery of cresylic acids or phenolic products from refinery caustics. Basically, they’re a tree-huggers dream when it comes to capturing and reusing the […]

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Softway’s Google Engage Connect Event a Success!!!

We blogged a couple of days ago about our luck to be chosen as one of the few “Google Engage” agencies to host a special event sponsored by Google, and boy was it awesome Our Special VIP guests began to arrive at 11:30am for a quick tour of Softway’s offices. After that, they were taken […]

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Softway Solutions, Google Host Exclusive Telecast March 5

Softway has been invited to participate in one of the most sophisticated displays of business networking and internet marketing, to date. Of course, our friend’s over in Mountain View are behind it. Tomorrow, March 5, Softway will be partnering with Google for an exclusive online telecast event – Google Engage. As per Google’s request, Softway […]

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Why Your Brand Needs to be on Tumblr

There are many social networks like Facebook and Twitter which promise a wide reach as an ever growing number of people use these social media channels on a daily basis. However, these websites offer some limitations. While Twitter limits the content posted on the site, Facebook does not allow companies to engage with customers on […]

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Getting Started with Your Blog

In our Internet Marketing Strategy post we mentioned using “content management” through the use of a blog to help website rankings. So in this post I will give you a mini course called “Blogging 101.” What are Blogs and what are they used for? Blogs are tools with rich content and precise, relevant keywords that […]

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Learning Link-Building for the Success of Your Website

Search Engine Optimization (SEO) is optimizing your website to attain higher search engine rank positions within Google or other search engines. In our “SEO: What is the process of Search Engine Optimization?” post we explained that one of the steps in the SEO process is to do offsite optimization through link-building. Link-building is the process […]

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SEM or SEO: Which Method is Right for You?

In earlier posts, I have talked much about Search Engine Optimization (SEO); but what about Search Engine Marketing? Search Engine Marketing (SEM) is a paid form of online marketing and complementary to SEO. SEM incorporates paid placement, contextual advertising, and paid inclusion. This is all done through the use of Pay Per Click and Pay Per […]

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