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Flash Animation Hasn’t Lost Its Seat at the Table

Over the past five years there has been an exceptional number of advancements in web design and web performance, and these advancements have sparked a lot of conversation centered on the predicted demise of flash animation. Over the last several years, there has been no shortage of experts who have declared flash to be dead. […]

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Emphasize Your Expertise with Cinemagraphs

When was the last time an image really intrigued you? Cinemagraphs have been getting a lot of attention lately. It’s no surprise that internet marketers now, have these implemented as part of their campaigns. Simply put, cinemagraphs are the combination of still images and videos, put together to form a loop, which create movement in […]

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Engage Your Customers With Annotated Videos

Online video marketing is a prominent tool for promoting companies and products. The techniques continue to be revised to latest video formats. We all love watching videos, provided they are interesting. The ‘interesting’ word seems simple but it isn’t easy to understand what really interests a customer. If you want to interest your customers, give […]

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The Importance of Animation in Advertising

We have discussed How Videos Can Boost Your Advertising Campaigns in a previous blog, taking it forward, it obliges me to speak about animation content behind every video. Animation is a term which makes us recollect the funny cartoons, ferocious characters, imitation of real world people and magical styles of text flowing which made us […]

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Ways to Increase Your Business Prospects with Corporate Video Productions

For many businesses, a major inroad to reaching new clients is through the medium of corporate video productions. With the capacity to shape the message of a company’s values, individuals who seek out this means of communication are often struck by the wide spectrum of possibilities inherent in the form. Whether companies want to approach […]

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How Videos Can Boost Your Advertising Campaigns

While social media advertising ranks as one of the top most successful approaches used by businesses, its counterpart, video advertising using animation and multimedia, is what’s taking consumers by storm. Video advertising can vary from 2D & 3D, whiteboard & storyboard animation right up to micro-videos. 3D animation has grown in popularity in the recent […]

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4 Reasons Why Online Video Marketing Is Your Next Move

IP video traffic is projected to reach 79 percent of all consumer traffic by the year 2018. Every second, a 60 minute video is uploaded to Youtube. The above mentioned statistics make it clear that video content on the internet is growing every minute. With high-speed internet providers and users on smart gadgets, video streaming is as easy […]

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Get Richer With Rich Media

As noted by The Internet Marketing Academy, animated videos are a friendly way of attracting attention and further improving your conversion rates. But it’s not the only way. We agree with IMA, animated videos are great! We’ve produced quite a few for our clients. But we also know a few other tricks you will find […]

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A Multimedia Director at SXSW Interactive: Part Two

The second day was jammed packed with panels, events, and thousands of people! You expect it to be huge but the mass of people outside and inside the dozens of venues were staggering. At any given time there are 20 plus events happening and each one seemed to have lines forming 45 minutes before it […]

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A Multimedia Director at SWSX Interactive: Part One

After fighting the typical Austin rush hour I finally arrived at the Austin Convention Center to pick up my SXSW Interactive badge and swag. While waiting to meet up with others, I met my first interesting contact of the day, a designer who interviewed with Softway Solutions three years ago. After talking for a while […]

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