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E-tailers: An Ecommerce Synthesis

Howdy folks! The shopping spree begins when the wallet is full. As a customer it’s the perfect scenario to be in. But at the other end of the table, the retailers are in a race to win wallets and the mind share of customers. The retail industry has catapulted to new highs of technology giving […]

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Bridging the Gap Between Sell and Well

Baker Hughes revamps online store, continues to nudge B2B e-commerce envelope. Houston-based oilfield services and equipment provider Baker Hughes is no stranger to refined approaches. Over 100 years ago, Howard Hughes, Sr. and R.C. Baker began doing just that: changing the way people around the world drill for oil. On April 17, 2014, Baker Hughes […]

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Finally! You can Buy Stuff with your Bitcoins!

At Softway Solutions we pride ourselves on staying on top of the latest developments in technology. So, when we heard about Bitcoin, a new experimental virtual currency, we were intrigued. We first heard about it a few years back, but with all the new media attention, we figured it was worth revisiting.

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Penny Auction Blogosphere Loves Bid Serious

Our client Bid Serious received rave reviews recently from penny auction blog In the review, Bid Serious is praised for having “the most creative and informative video”, along with its site design.  We’re extremely happy to hear the hard work, from branding to design to development to multimedia animation, is attracting attention with its creativity and […]

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Softway’s design Team Places Second For Logo Design

Yesterday we announced that we won second place for logo design in the American Design Awards (ADA). An internationally-recognized independent awards program, the ADA recognizes designers from around the world who produce innovative and creative design pieces. Our design team submitted to the ADA Summer Quarterly Design Awards the logo they created for YetiCars, an […]

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There Might Be Scrum-thing To This

“Individuals and interactions over processes and tools; Working software over comprehensive documentation; Customer collaboration over contract negotiation; Responding to change over following a plan.” –    The Agile Manifesto      In every sense of the word we are a growing company. Though we’re reaping the returns of our hard work, external growth outpacing internal growth makes […]

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Website Mistakes Programmers Make that Need to Change

In today’s wide world of web design we have a hodge-podge of styles, techniques and best practices.  This is because the industry is no longer novice and has a culmination of old pros, savvy sophomores and fishies that have been coding since diapers. Although each generation of programmers have their own insider ways, there are […]

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Top 5 ECommerce Pricing Models

Top 5 Ecommerce Pricing Models 1. Revolving Pricing Model A revolving pricing model is most commonly used for subscription based services. The key sign of a subscription is: consistent content delivery. This means you deliver fresh content daily, weekly, monthly and so on. Seeing as how your product is delivered on a schedule it only […]

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Subscription Based Ecommerce Solutions

Some of the most successfull ecommerce websites are subscribtion based ecommerce websites. There are numerous subscription model ecommerce websites sprouting up quite recently and are also quite successful. The trick is to provide a service that will help in incurring a recurring income. The advantages are that once an effort is made to sell a […]

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