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7 Reasons Why Brands Should Use Vine

    Distilled Content is Most Powerful Alcohol distilled to its purest form is when it’s the most powerful (according to people close to the matter). Turns out, the same is true for stories. You’ve only got 6.5 seconds to tell your story on Vine, meaning each and every precious second is vital to a […]

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‘Dream Up Creative Campaigns on Vine Time’ at IRCE

On June 4th at 11:15am, Softway’s Senior Director of Brand Strategy, Frank Danna, will join the VP & Director of Marketing for Brian Gavin Diamonds, Danny Gavin, to present at the Internet Retailer Conference and Exhibition (IRCE) in Chicago. Their session, ‘Dream Up Creative Campaigns on Vine Time,’ addresses the emergence of social media platforms that exclusively focus […]

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The Success Behind the Snapchat Story: #BringBackOurChildhood

On April 13, 2015, Softway  helped launch UNICEF’s #BringBackOurChildhood campaign on Snapchat that sought to bring global awareness to the displacement and suffering of children caused by the Boko Haram in Nigeria. Our strategy was to partner with Snapchat influencers, including Shaun McBride (Shonduras) and Softway’s very own Mike Metzler (Metz044), to share the stories […]

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UNICEF Partners with Softway Solutions to Create #BringBackOurChildhood

  At the end of last year, we launched a powerful UNICEF vine campaign depicting the wishes of children in crisis countries. Softway has partnered with UNICEF again to bring awareness to another major issue of suffering children in Nigeria. Yesterday marked the beginning of our Snapchat campaign, #BringBackOurChildhood, which showcases drawings from displaced children […]

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Why M-Commerce Is Critical For the Success of Your Business

Mobile commerce has been growing quickly every year as technology becomes more powerful and convenient. Businesses today need to take advantage of this increasingly large segment of consumers who are browsing and buying products through mobile devices like tablets and phones. You should understand why m-commerce is critical for the success of your business.

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User Experience in Sitefinity

Challenging moments for businesses are mostly experienced when at the crossroads. I hope everybody can agree on that. Making the right choice when it comes to narrowing down to a business solution like Website Content Management System (WCMS) can be tricky! (At least for me). Sitefinity is a great option to consider. The beauty of […]

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An Ecommerce Mobile Website Success Story

Brian Gavin Diamonds, the five-generation diamond and jewelry business, experienced sustainable growth following a new and enhanced ecommerce direction launched in 2009. Keeping an eye on Google Analytics, BGD monitored the mobile and tablet traffic alongside their bounce rate. Although industry research validated mobile shopping and online activity via mobile devices was growing, they didn’t see […]

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Transitioning to a Mobile-Friendly Web Experience

Softway’s opinion is that all mobile website transition options are valid and should be considered on a case-by-case basis. With the impending Google mobile algorithm rolling out on April 21, 2015, it’s important to have a plan and consider that you may need a phased approach to meet the short-term and long-term goals. There are […]

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Google’s Mobile Mania; Mobile-Friendly Requirements for All

On April 21, 2015, Google will release an algorithm penalizing non mobile-friendly sites.  It could take up to one week for this algorithm to completely roll-out. For those of you who are mobile-friendly, there could be positive influence on your search engine rankings. Catering to a mobile and tablet audience has been a trend for […]

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Show Don’t Tell: 5 Tactics for Short-Form Video Marketing

The marketing industry is in a constant state of flux. Though the goal remains the same, i.e. increasing your company’s exposure and converting that into sales, the strategies for success are continuously tweaked. What worked five years ago might be obsolete today, and tomorrow an entirely new platform might arise that will make all the […]

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