Baker Hughes revamps online store, continues to nudge B2B e-commerce envelope.
Houston-based oilfield services and equipment provider Baker Hughes is no stranger to refined approaches. Over 100 years ago, Howard Hughes, Sr. and R.C. Baker began doing just that: changing the way people around the world drill for oil. On April 17, 2014, Baker Hughes proudly continued this effort with the relaunch of ShopBakerHughes.com.
In 1907, Reuben C. Baker developed a casing shoe that brought cable tool drilling into the twentieth century.
Two years later, Howard R. Hughes, Sr. introduced the first roller cutter bit that drastically modernized the rotary drilling process.
In the years to follow, the two companies lead the energy industry through a succession of products that drove energy forward: drilling tools, well completions and related services were developed at the speed of industry needs.
Eight decades later, the companies merged, forming Baker Hughes in 1987. The company continues to drive the energy industry into the future through drilling tools, services, and cutting-edge research.
This legacy of continual process improvement received a silent victory last Thursday as Baker Hughes released to the public the new version of its online store, ShopBakerHughes.com.
ShopBakerHughes.com is advancing enterprise e-commerce in the energy industry. Its robust back-end system allows for oilfield professionals to obtain the highly specialized tools they need to perform at peak efficiency all around the world. The responsive front-end allows users to view all the pertinent information of the mission-critical items they place into their shopping cart from any device.
When Baker Hughes approached Softway Solutions, the company was working within the bounds of an off-the-shelf enterprise e-commerce platform. In need of more flexibility and control over data processing and front-end calculation capabilities, they relied on Softway to transition them to a more specified e-commerce site. A few months and several thousand lines of code later, and they are unleashing the many possibilities provided them by their custom Magento build.
Baker Hughes’ Magento-based store features:
- Responsive design
- Shipping & tax tables that calculate costs rapidly
- More payment methods: Credit Cards, ACH, and PO payment systems are all set up through a custom built shopping cart
- Hand-coded Email Marketing templates
- Custom forms, developed to suit the needs of Baker Hughes
- One-page checkout
These features are but a few of the tools Baker Hughes is using to nudge the envelope in energy industry e-commerce. Softway Solutions is proud to have designed, developed and deployed this robust website on behalf of Baker Hughes. We look forward to watching them refine the way that energy is delivered through the use of technology.