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Startup Stock Photos Marketing

Like Santiago from ‘The Alchemist’ by Paulo Coelho, we often seek treasures outside and at far off places but fail to recognize those treasures were right within us to begin with. Likewise, in producing content, we often don’t see the expertise available within the company. It is due to lack of initiative to tap the right resources in our companies. The need here is to...

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Internet of Things, Marketing a Brand’s Love Marketing

“I can’t live, if living is without you…’ a song by Mariah Carey that featured worldwide chart-topping singles. If you’ve fallen in love, it can be quite intense and one of a kind. But then wait. Would the love for gadgets outdo the romance expressed between people? Technology has literally wooed us all. We now have smartphones and connectivity that have become part of our...

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