Project Management

How Agile Marketing Works

We humans always look for something better than the best, aren’t we? This psychology is the reason for innovations and discoveries happening in our world. So, it’s no surprise that permutations and combinations are key elements in our business strategy- all for the purpose of process innovations. One example is applying Agile development methodology to […]

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Mobile Apps in Enterprise Mobility – 4 Key Challenges

Do you believe incorporating enterprise mobility in your organization is a step forward? Are you one of those cutting edge companies that encourages BYOD (Bring Your Own Device)? If yes, you’d be happy to see recent statistics on how majority of organizations are adapting to enterprise mobility with mobile apps. Mobile apps are now an […]

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The 7C’s for Building a Trustworthy Website

Trust has been and will always be a solid influence to buy from any business organization whether it’s your mom and pop stores or the highly organized giant retail stores. In the modern era of “retail on the air” (ecommerce), as I like to call it, it’s important for websites to build trust with your […]

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Business Benefits Derived From Using SEO

Search engine optimization, or SEO, has become one of the most important marketing tools for businesses today. This includes online businesses and brick and mortar storefronts. SEO is integral for all online marketing. You should know why your business needs SEO today.

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Vine Logo

Powerful Unicef Vine Campaign; Wishes From Children in Need

Right before the holidays, we wrapped up 7 Vine stop-motion animations for Unicef.  The campaign shares the stories of 7 children living in crisis torn regions who are wishing for a better existence.  These stories have reached the hearts of our associates at Softway along with many more across the world thanks to Unicef & their […]

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Tips For Hiring a Good Web Development Company

Creating a successful brand requires more than providing quality services and products to customers today. Understanding the importance of a positive web presence that is appealing and accessible is essential to success in just about any industry or niche you are working in. When searching for a web programming and development company there are a […]

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Are Your Social Media Marketing Efforts Fruitful?

Social media marketing is how you can make your business stand out in the market and build your list of loyal customers. Building your brand can result in customer retention, thereby attracting new customers through word of mouth. We have a great number of tools to analyze your social media presence. These tools provide you […]

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Jingle Bells Chime in Jingle Bell Vines

What better way than to bring in the holidays with your favorite form of quality entertainment, Vines! It doesn’t take more than 10 seconds of your day and you can watch it on the go. These vines captures motion, sound, and your attention for the brands that you love the most. Brian Gavin Diamonds Parabox creative […]

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Putting the Emotion in Emotional Branding

A strong emotional connection between your target audience and your brand can boost your sales and increase customer loyalty. People are interested in buying emotional experiences – brands that can create an emotional bond. For example, you love those cookies you used to eat with your beloved grandma when you were a kid. Well, those […]

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Intricacies of Email Marketing

Integrated brand communications are incomplete without email marketing in its bouquet. From novice to experienced marketers, nobody can discount the idea of email marketing in the digital marketing mix. It’s a starting point for various marketing strategies that are to come, especially if you don’t know where to start. As a marketer, your goals are […]

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