AIDA at your Service…

You might be thinking about the various models to formulate a digital marketing strategy, which may be difficult, if you don’t know where to start. But the good news is there are various resources available for you to start with.  What’s the next step as a digital marketer? Is there a solid model that we […]

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The Importance of Animation in Advertising

We have discussed How Videos Can Boost Your Advertising Campaigns in a previous blog, taking it forward, it obliges me to speak about animation content behind every video. Animation is a term which makes us recollect the funny cartoons, ferocious characters, imitation of real world people and magical styles of text flowing which made us […]

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How to Find the Right Marketing Strategy for You

We are well aware that choosing the perfect marketing strategy can be overwhelming. There’s social media marketing that’s taking the world by storm, mobile marketing that’s ever-changing, and traditional marketing that will remain important in the business world. You must know that not every strategy will work for every business, there isn’t a one-strategy-for-all. There is the […]

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Parabox Creative Visits the Big Apple!

Parabox creative took a trip to the Big Apple to conquer the fashion world! Frank Danna and Hunter Harrison came back with behind-the-scene images and stories to tell about their upcoming project with InStyle Magazine. Softway Solutions are very proud for all the work that’s been done in the Vine world but it’s time to […]

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Gamification, an invincible tool for improving employee engagement

Everything grows older by time but few exceptions will always surprise us. For instance technology grows younger by taking new avatars. One of the new avatars is a technology enabled gamification strategy. Gamification is the application of game-thinking and game mechanics in non-game contexts. I would not say it’s a whole new concept, but it […]

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Halloween Vines (The Softway Solutions Way)

Softway Solutions’ caught the spirit of Halloween and it’s not going anywhere! Check out all the Halloween action in the vines parabox creative designed for Coca-Cola, HP, Brian Gavin Diamonds, and Justin’s. Coca-Cola Our favorite beverage has had a diverse group visit one of their machines earlier this week. You have a witch, a mummy, […]

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7 Tips for Successful Seasonal Social Media Marketing Campaign

Everyone loves to celebrate, be it festivals or special days! Recall those days when you would begin your card collection a fortnight ahead of New Year or visits to friends and family in excitement of treasures that lay in wait below the Christmas tree? Festivities have been raised a notch higher by venturing into social […]

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Ways to Increase Your Business Prospects with Corporate Video Productions

For many businesses, a major inroad to reaching new clients is through the medium of corporate video productions. With the capacity to shape the message of a company’s values, individuals who seek out this means of communication are often struck by the wide spectrum of possibilities inherent in the form. Whether companies want to approach […]

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How Videos Can Boost Your Advertising Campaigns

While social media advertising ranks as one of the top most successful approaches used by businesses, its counterpart, video advertising using animation and multimedia, is what’s taking consumers by storm. Video advertising can vary from 2D & 3D, whiteboard & storyboard animation right up to micro-videos. 3D animation has grown in popularity in the recent […]

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E-tailers: An Ecommerce Synthesis

Howdy folks! The shopping spree begins when the wallet is full. As a customer it’s the perfect scenario to be in. But at the other end of the table, the retailers are in a race to win wallets and the mind share of customers. The retail industry has catapulted to new highs of technology giving […]

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