An Agency for What's Possible
We Made It. Marketing / Technology / Softway

It’s been 48 hours since our brand rose from the ashes – all phoenix like – and became something new. Something bold. Hurrah! But guess what? We almost didn’t make it. This isn’t a retrospective blog about how this whole process was all sunshine and rainbow emoji. This rebrand (the very thing that should make a company more unified) nearly killed us. But hey, like...

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Things to Know About Influencer Marketing Marketing

Evolution is inevitable in any field leaving no exception to marketing. Growth is rapid both on the supply side of marketing innovation and on the demand side of digital knowledge sharing. It is NOW that companies need to have their ears open and tuned to the changing and intricate needs of the consumer side, “Power change”. Keeping with the trend of social connectivity and digital...

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