We agree with IMA, animated videos are great! We’ve produced quite a few for our clients. But we also know a few other tricks you will find helpful in converting your visitors.
Attending the AAF Houston Addy® Awards was an exciting and star-studded experience whose awards brought honor and prowess to Softway Solutions and our client www.bidserious.com.
On February 13, 2014, Softway Solutions attended our first ever AAF Houston Addy ® Awards after making the finalist cut for the website and promotional animated video for client Bid Serious. Several members of both the client and Softway’s teams attended the gallery style cocktail party hosted at The Bell Tower in Houston’s Heights neighborhood to receive a Gold Addy® for the website and a Certificate of Excellence for the video.
When it came time to think of the best contender for the Houston’s 2013 ADDY® Awards, Softway Solutions knew that the Bid Serious products would be a strong contender. Having never attended the Addy® awards, we were very impresed with the turnout and the passion from the attendees for high-quality advertising campaigns.
The Bid Serious website launched a beta version in October 2013 which showcased an animated video educating the viewer on the penny auction website’s concept. The branding, user experience, video and website development were all custom created to meet the needs of the client and the project was ‘under construction’ for roughly 8 months prior to releasing the beta version.
The gallery event featured several print campaigns, a logo gallery and a rich-media gallery showcasing many videos and demos of digital products.
The awards segment was kept short and sweet and they also honored Susan Saurage-Altenloh, President of Sourage Research Inc., for her commitment and dedication to the field of advertising with her marketing research expertise and specifically her positive influence on the AAF Houston organization.
The road is not over for the Bid Serious website on its journey through the AAF Addy® award season as it will move onto the district awards show and hopefully continue through the rankings to the national Addy® Awards.
More information about Softway Solutions’ night at the Houston Addy® Awards can be found through PRWeb by clicking here: http://www.prweb.com/releases/2014/02/prweb11617851.htm
Planned obsolescence in industrial design is the policy of planning or designing a product with a limited useful life, so it will become obsolete, that is, unfashionable or no longer functional after a certain period of time.
Google Glass is a project that completely captures the imagination. It conjures futuristic sci-fi scenarios in the mind. However, Google Glass is asking technology adventurers to invent applications for use with it today.
For this reason, Glass is currently only available to early testers and technology companies. Basically, it’s in the hands of people who can quickly develop for it as a platform and build compelling applications.
Wearable electronics are the new frontier. There are over two-dozen startups and a handful of major players in this space creating wearable electronic tracking devices. Wearables fall into several categories, including: life-logging, brainwave readers, exercise trackers, glasses, watches and clothes. All of them promise a better future through the capture of precious moments or the measuring of the self.
At Softway Solutions we pride ourselves on staying on top of the latest developments in technology. So, when we heard about Bitcoin, a new experimental virtual currency, we were intrigued. We first heard about it a few years back, but with all the new media attention, we figured it was worth revisiting.
Softway recently helped launch a new website for Merichem, a Houston-based company serving the oil and gas industries with focused technology, chemical and service solutions. Merichem pioneered the recovery of cresylic acids or phenolic products from refinery caustics. Basically, they’re a tree-huggers dream when it comes to capturing and reusing the byproducts of oil & gas refining.
Our client Bid Serious received rave reviews recently from penny auction blog PennyAuctionWatch.com. In the review, Bid Serious is praised for having “the most creative and informative video”, along with its site design. We’re extremely happy to hear the hard work, from branding to design to development to multimedia animation, is attracting attention with its creativity and simplified user interface. More importantly, we’re glad Bid Serious is getting the recognition they deserve.
Our very own Mohammed Anwar is speaking today at the AMA Marketing Edge 2013 Conference, 2:15 p.m. in the Pecan Room, as Part 3 of the “Road to Success” track. His talk is titled: “The Often Overlooked but Invaluable Benefits of Mentorship”.
Mohammed is president and owner of Softway Solutions. He grew the business from 2 to 200 employees in 10 years. Much of his success he attributes to the mentorship he’s received from other experienced executives and entrepreneurs.
Softway Solutions Featured in the Houston Business Journal as One of the Fastest Growing Companies in Houston
The Houston Business Journal recently announced its list of the 100 fastest growing companies in Houston. Softway Solutions made the list for the second year in a row thanks to the tremendous growth in our Multimedia, Design, Development and Internet Marketing departments. Every year The Houston Business Journal ranks companies in Houston based on size and revenue growth from the previous two years.
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