7 Tips for Successful Seasonal Social Media Marketing Campaign

Everyone loves to celebrate, be it festivals or special days! Recall those days when you would begin your card collection a fortnight ahead of New Year or visits to friends and family in excitement of treasures that lay in wait below the Christmas tree? Festivities have been raised a notch higher by venturing into social […]

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Ways to Increase Your Business Prospects with Corporate Video Productions

For many businesses, a major inroad to reaching new clients is through the medium of corporate video productions. With the capacity to shape the message of a company’s values, individuals who seek out this means of communication are often struck by the wide spectrum of possibilities inherent in the form. Whether companies want to approach […]

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How Videos Can Boost Your Advertising Campaigns

While social media advertising ranks as one of the top most successful approaches used by businesses, its counterpart, video advertising using animation and multimedia, is what’s taking consumers by storm. Video advertising can vary from 2D & 3D, whiteboard & storyboard animation right up to micro-videos. 3D animation has grown in popularity in the recent […]

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E-tailers: An Ecommerce Synthesis

Howdy folks! The shopping spree begins when the wallet is full. As a customer it’s the perfect scenario to be in. But at the other end of the table, the retailers are in a race to win wallets and the mind share of customers. The retail industry has catapulted to new highs of technology giving […]

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Gamification, A Novel Business Strategy…

Gamification has become an essential part of digital business by the use of game mechanics to digitally engage their users. It brings together brand experience, customer satisfaction, and brand relationship into one strategy to help grow a business. Whatever the business we are in, frontrunners are already on board to reach their consumers through those […]

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Four Ways Sitefinity Design Implementation Works For You

As many business owners know, designing and implementing a high quality website is a wonderful way to build brand awareness and reach one’s target market. And while there are a plethora of distinct services available to help business owners optimize their websites, Siefinity is uniquely competent in enabling clients to make their sites as functional […]

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THE 5 MOST EFFECTIVE TRENDS IN WEB DESIGNING

Since the evolution of web design in the 90s,  the web designing industry has been expanding and evolving with the latest trends. This infographic will give you an overview of the introduced technologies in the past two decades. American author, Louis L’Amour, quoted “The only thing that never changes is that everything changes”. While new gadgets […]

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3 Ways You Know It’s Time to Rebrand

I agree, it could be one of the toughest decisions a business has to  make. So, how does one know for sure that it’s  time to rebrand and re-assess a lot of the first decisions your company made? Contrary to the notion that most businesses hesitate to venture out on a brand makeover, rebranding has […]

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4 Reasons Why Online Video Marketing Is Your Next Move

IP video traffic is projected to reach 79 percent of all consumer traffic by the year 2018. Every second, a 60 minute video is uploaded to Youtube. The above mentioned statistics make it clear that video content on the internet is growing every minute. With high-speed internet providers and users on smart gadgets, video streaming is as easy […]

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ADWEEK Recognition For 2 of Our Stop-Motion Animators

The founders of Softway’s social media  team, parabox creative, have been recognized by ADWEEK in the article Top 10 Stop-Motion Artists Doing Brilliant Work For Brands. Frank Danna, ranked number 2, and Hunter Harrison ranked 6 are the founders of the parabox creative which was acquired by Softway Solutions in April of 2014. Danna & Harrison […]

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