Intricacies of Email Marketing

Integrated brand communications are incomplete without email marketing in its bouquet. From novice to experienced marketers, nobody can discount the idea of email marketing in the digital marketing mix. It’s a starting point for various marketing strategies that are to come, especially if you don’t know where to start. As a marketer, your goals are […]

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How Interaction Design Can Help Your Enterprise Stand Above

These days, technology is no longer exclusive to the hard core techies. The transformation and the development of user-interface has completely altered the way we interact with technology. How often have we come across devices or applications that are appealing in every way, but all in vain, when it fails in terms of engaging its […]

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Scrum Methodology

Is Scrum Suitable for Your Project?

There are certain promises rendered by the modern agile methodologies when compared to the traditional Waterfall methodology. Usually when shortcomings arise in an established methodology, one or the other solutions are formulated to offset the same. But can we apply Scrum for all the projects in our company? Will ‘One size fits all approach’ work […]

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Social Media Engagement – A Modern Way for Improving Brand Loyalty

If posting in social media is important, it’s more important to keep the posts going. Every company is racing to promote themselves in the mammoth platform of social media. To keep yourself first in queue, you must be constantly engaged with your customers. We all know that the new marketing strategy is to educate and engage […]

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The Importance of Landing Pages in your PPC Campaign

Marketers are taking the time to enroll in AdWords on Search Engines to feature their advertisements in SERP (search engine results page). PPC marketing isn’t as simple as picking the right keywords. If your landing pages don’t convert the traffic or make the traffic bounce, you will be wasting your money. PPC is, “A process […]

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Softway Solutions Ranks in Cougar 100

This past November, Softway Solutions ranked No.15 in the new program launched by the University of Houston’s Alumni. It identified companies that are Cougar-owned or –led and had to meet a certain criteria based on their annual growth from 2011 to 2013. While the Houston’s Cougar 100 is not the first award Softway has received […]

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Pat on The Back – Softway Solutions is the #5 Fastest Growing Tech Business in Houston

Softway Solutions ranks No.5 for Houston’s Fastest-Growing Technology Companies, according to the November 2014 research survey published by the Houston Business Journal. HBJ’s “Fast Tech” list ranks the 50 fastest growing tech companies in the Houston area. The list evaluates each company’s size of operation, revenue reports and recent growth rate trends for the years […]

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Scrum Software development

Let’s Play the Scrum Way

With considerable planning of resources and a concrete project schedule, your project road-map is rolled out. Everything’s on track! (Or so you think!) But down the line, at a matured stage of the project schedule, you realize something’s off track! Your clients don’t seem to be happy with certain aspects of the deliverable and request […]

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November Is the New Black Friday

Long are the days when Black Friday sales were on Friday. We would enjoy a pleasant Thanksgiving meal with our families and either stay up all night or rest up for the hectic shopping trip that’s been anticipated for all year. What happened to those days? Throughout the years Black Friday has become Black Thursday […]

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Why Do I Need Web Development?

When you decide to begin a start-up, there are many areas you need to think about along with your product or service. To begin making a list of these areas is important. The most important is creating a website.

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