Bridging the agile marketing way

Relevance of Agile Marketing

In these times, the ever changing market place is replete with challenges. One needs to be constantly on the edge with technology and business nuances to be able to stay on top of the current challenges that are sure to be thrown at you. Before you roll your eyes and go all cliché – Consider […]

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Engage Your Customers With Annotated Videos

Online video marketing is a prominent tool for promoting companies and products. The techniques continue to be revised to latest video formats. We all love watching videos, provided they are interesting. The ‘interesting’ word seems simple but it isn’t easy to understand what really interests a customer. If you want to interest your customers, give […]

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5 Reasons to Choose WordPress for Your Website

While professional website designers and developers can craft webpages in many ways, using WordPress for your website provides benefits that custom coding can’t touch. Business owners, freelance professionals and individuals who require websites choose WordPress management system for the ease of use, expansive customization options and the low financial overhead. WordPress was created originally for blogging […]

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Content & SEO – What It Is & How to Use It

If you’re a business owner or have a blog/website and have looked into Internet marketing or digital advertising, you’ve probably stumbled across the term “SEO” more than a few times. Maybe you’re somewhat familiar with the term but aren’t sure how to actually increment it into your content in order to boost recognition, or perhaps […]

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Deeplinking in Mobile Apps – Diving Deep in Digital Marketing

The stake of mobile in the digital marketing arena, as forecasted for the year envisions the opportunities ahead for marketers. Digital marketers should streamline their mobile marketing strategies to lead the market. What factors hold good for a quality landing page is also applicable to mobile apps. The ads that are featured in the app […]

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Project Management

How Agile Marketing Works

We humans always look for something better than the best, aren’t we? This psychology is the reason for innovations and discoveries happening in our world. So, it’s no surprise that permutations and combinations are key elements in our business strategy- all for the purpose of process innovations. One example is applying Agile development methodology to […]

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Mobile Apps in Enterprise Mobility – 4 Key Challenges

Do you believe incorporating enterprise mobility in your organization is a step forward? Are you one of those cutting edge companies that encourages BYOD (Bring Your Own Device)? If yes, you’d be happy to see recent statistics on how majority of organizations are adapting to enterprise mobility with mobile apps. Mobile apps are now an […]

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The 7C’s for Building a Trustworthy Website

Trust has been and will always be a solid influence to buy from any business organization whether it’s your mom and pop stores or the highly organized giant retail stores. In the modern era of “retail on the air” (ecommerce), as I like to call it, it’s important for websites to build trust with your […]

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Business Benefits Derived From Using SEO

Search engine optimization, or SEO, has become one of the most important marketing tools for businesses today. This includes online businesses and brick and mortar storefronts. SEO is integral for all online marketing. You should know why your business needs SEO today.

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Powerful Unicef Vine Campaign; Wishes From Children in Need

Right before the holidays, we wrapped up 7 Vine stop-motion animations for Unicef.  The campaign shares the stories of 7 children living in crisis torn regions who are wishing for a better existence.  These stories have reached the hearts of our associates at Softway along with many more across the world thanks to Unicef & their […]

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