Houston Internet Marketing Consultant Services
Local Internet Marketing Company in Houston, Texas
Softway Solutions a Houston based local internet marketing company is your single source for all your Internet Marketing Services.
Our processes are methodical, thorough and powerful which gets higher visibility for your website, more traffic to your website and more business for you, using professional SEO, SEM, PPC, Search Engine Optimization Services from Houston, Texas.
ON-PAGE Houston WEB MARKETING SERVICES
Search Engine Optimization (SEO)
- Keyword Analysis: To discover the exact words and phrases that prospect are using to find your products and services, our Houston Team of Keyword Analysts performs the Keyword Analysis. Relevant keywords and the number of searches performed per month are compiled onto the Master Keyword List. We also analyze your competitor sites to find more keyword opportunities and to determine how successful they are. From this analysis, only most favorable keywords are used to develop your site's content.
- Search Engine Optimization (SEO) of Your Site Content: Our SEO Marketing Houston experts interview your company and/or key staffers to develop search engine friendly content for your website. Search engine optimized (SEO) text consists of 250 – 300 words per page incorporating the appropriate placement, prominence and frequency of keywords. Each page is uniquely optimized for the content of the page.
- Persuasive Content: It is one thing to get traffic to your site; it is another thing to convince visitors to contact you and become customers. This is an important aspect of Content frequently missed by typical SEO services. Houston Content Developers write content to get your site top ranked on search engines and write compelling text to persuade visitors to phone or email you.
OFF-PAGE INTERNET MARKETING SERVICES
Directory and Search Engine Submissions
- Link Building: Softway Solutions will work on getting external, 3rd party or partnered websites to link over to your website or sub pages with the proper anchor text (keyword) you want your web page or site to rank for. Our link building methods include, but are not limited to: article distribution, press release distribution, social bookmarks, directory submissions, comment box linking, and guest blog posts (all writing is included).
While building one way links to your site we make sure that the links have a good mix of Relevancy (this should ideally take into account the content as well as the context of the linking page), Keywords in the linking text (hyperlinks), relevancy of the destination linked page on the site as well as the number of outbound links on the linking page (not more than 60)
- Submit to Search Engines:Our team of SEO Developers will use the Yahoo! Site Match service to get your Home page listed in the Yahoo search engine and others within 7 days.
Listings appear in the main body of the search results page.
Rank position is determined by the relevance of your site content to the user's search request (hence your page must be search engine optimized for high rankings!).
Search engines included: Google,Yahoo, MSN, Altavista, AllTheWeb and Ask Jeeves.
Search Engine Marketing
- Purchase Keywords (Search Engine Marketing): Our Texas internet marketing team of Keyword Developers will work with you to determine which keywords you wish to purchase and set up accounts with the two leading providers of this service. Your ads will appear across multiple search engines, including Yahoo!, MSN, Ask Jeeves, Lycos, Altavista, Netscape, HotBot and Google. You will be charged only for visitors to your site. You will have total control of the amount you wish to invest in this service. You can ramp up your campaign or pull it back down in a matter of hours.
- Online Yellow Pages: If your business has a local focus, Softway Solutions will ensure that you have listings and top-listed ads on the major online Yellow Pages for Yahoo, Google, MSN and others.
- Link Popularity: Link popularity can literally make or break a site with search engines, yet developing a powerful link strategy is one of the most difficult areas of Internet marketing. "Link popularity" generally refers to the number and quality of the incoming links to your site –the fact that other sites consider your site important enough to link to it. Our marketing consultant Houston Analyst's can put together a powerful link popularity campaign that your competitors will find difficult to beat. Our Internet Marketing Developers will find the authoritative sites in your industry and use proprietary software to find what sites link to your competitor sites. Then, we pursue the quality links that will raise the link popularity of your site.
OFF-PAGE INTERNET MARKETING SERVICES
The job of our ecommerce Internet Marketing Specialist is to keep up-to-date on changes and trends in the industry and to make sure that clients such as you receive the advantage of this knowledge. As part of our on-going Internet marketing support, our Internet Specialist will:
Keep a finger on the pulse of your business, always looking for more opportunities to increase traffic in those areas that are most beneficial to your business.
- Work on strategies that will result in turning the traffic into customers.
- Manage the paid inclusion accounts with the various search engines.
- Manage your purchased keyword accounts and report activity monthly.
- Recommend new Internet marketing strategies as opportunities present themselves
Prepare a monthly report of site activities (number of visitors to your site, performance of your purchased keywords, etc.) and online forms competed as a per cent of visitors (conversion rate).